One On One Interviews

A Few Good Minutes With Scott Wilder, Head Of Engagement And Community At HubSpot

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Synopsis

I’ve known Scott Wilder for well fifteen years or so. And in that time (and even before that) he has led community building efforts at big tech brands like Adobe, Apple, Google, Intuit and Marketo. And now he's heading up HubSpot's engagement and community building efforts. Earlier this week Scott and I had a LinkedIn Live conversation on how community building has evolved over the years, it’s role in digital transformation efforts, and how it will need to be done in a post-pandemic world in order to stay in tune with rapidly evolving customer needs and expectations.