Better Product

Conversion is what keeps businesses alive, but to get there we have to back up to the customer outcomes and milestones that lead to conversion. Heather Campbell joins us to share her perspective on the customer journey as a Product Manager at Etsy.  We discuss creativity in product management, how to create long-term buyers, and the steps that lead to conversion. And Heather shares Product Managers’ pivotal role in making this possible by fostering collaboration.