Better Product

Betting on Outcomes Over Outputs with Kelly Watkins, CEO of Abstract

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Synopsis

We can all agree on one thing: 2020 shook everything up. As a result, we see people and companies making big bets across the board, both professionally and personally. Kelly Watkins bet on leaving her role as the VP of Marketing at Slack to take on the role of CEO at Abstract. In her new role, she’s taking another bet moving from design outputs to outcomes with the launch of Abstract Notebooks.   Why make these bets? Hear her conversation with Christian Beck.