Company Of One With Dale Callahan

Do you hate marketing yourself? The other day someone told me “I hate having to market myself. It just feels slimy - like I am a used car salesman."  (No apologies to the used car salesmen out there - the label is well earned.) But, a central component of any business is marketing and promotion. So, in the Company of One model - where you look at yourself as a business - marketing YOU is important for growth.  So if you hate marketing yourself, this episode is for you.    Be comforted. Marketing yourself is NOT what car salesmen do - well it should not be unless your goal is to have people run from you when you walk down the hall - then it can be pretty effective.  So today we want to talk about what marketing yourself looks like. Professional, not pushy, and very effective.  I blogged about marketing yourself or showing your value in this blog post with similar content: How to Show Your Value.  What To Do If You Hate Marketing Yourself (podcast outline) Operations vs marketing. Operations are abou