Warren Whitlock

Rand Brenner: What's Your Intellectual Property Worth?

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Synopsis

Are you getting paid for your Intellectual Property? Would you like to expand your business by offering other's proven content? Our guest is Rand Brenner, an intellectual property strategist and licensing consultant. He's the President and CEO of Licensing Consulting Group and the founder of Licensing4Profits. He has over 25 years experience in the development of licensing, marketing and revenue strategies for numerous entertainment and consumer brands. He has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others. Rand was also a licensing executive at Warner Bros. where he was responsible for licensing high profile theatrical, television and publishing properties including  Batman and Batman II movies, Looney Tunes and more. He is also a public speaker and has taught classes at the university level. Intellectual property is the new currency of the 21st c