Reputation Revenue

When developing your personal brand, there is an important piece of the process to consider [and] that is understanding the difference between a commodity and a brand. Commodities compete on price. Think in general of a mid-size car; one Honda Accord is interchangeable with another. Same for vehicle maintenance intervals – one oil change service interchangeable with another. But when you think about a brand, it is unique. There is something about it that’s special; so much that you will pay more just to have it. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com