Secret Leaders

MasterClass: how to get over a stutter and attract A-listers like Anna Wintour and Martin Scorsese, with Founder & CEO David Rogier

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Synopsis

When you’re first dreaming up a business idea, you imagine it at its best - as if your execution was perfect and your resources unlimited. When your friends ask at a dinner party, you say you’ll have Gordon Ramsey teaching cooking and Christina Aguilera teaching singing. Your friends laugh, you cheers each other - and carry on with your meal. But in the case of today’s guest, David Rogier, he’s turned that dream into a reality. Everyone thought he was mad, and pointed it out to him at various stages, but here we are with MasterClass, valued at $2.75b last year according to CNBC - and with the craziest line up of teachers you’ll ever see in one place.  How has David pulled it off?  And all this from a man who was bullied as a child over his stutter.  We talk about: His grandparents meeting in Auschwitz Getting over his stutter How to choose which business to launch How he started Masterclass The real art of storytelling The hardest things he’s ever done Why he kept going when everybody told him to stop