Marketing Today With Alan Hart

In this episode, you'll learn:What is the role of the Chief Corporate Citizenship Officer?Key takeaways from the global survey Rethink Disruption: The Rise of the Fifth EstateWhat is the Fifth Estate, and how do we leverage it?Marian Salzman is a global trend spotter, the first person to do market research in cyberspace, and the author of the book “The New Megatrends: Seeing Clearly in the Age of Disruption.” In 2018, she joined Phillip Morris as Senior Vice President of Global Communications to act as the spokesperson for them as they transitioned away from their power brand, Marlboro, towards a smoke-free future. In January of this year, she returned to the States from Switzerland to take on the role of Chief Corporate Citizenship Office. Prior to joining PMI, she served as CEO of Havas PR North America and, prior to that, CMO at Porter Novelli. On the show today, Alan and Marian talk about her responsibilities as Chief Corporate Citizenship Officer and key takeaways from a global survey she oversaw ca