Marketing School | Digital Marketing | Online Marketing

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign,  Time Stamped Show Notes: 00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing 01:31 – Find the cause of why your content marketing is failing through analytics 01:44 – Analyze quantitatively 02:29 – The data will tell you what’s wrong with your blog post 02:54 – Get feedback from people asking them what needs improvement 03:03 – People want something that is actionable 03:26 – Find the basic metrics of your site 03:43 – Install Google Search Console 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner 04:45 – Use Hemingway App – a desktop application 05:01 – Hemingway App is the more advanced version of Docs and is best for writers