Marketing School | Digital Marketing | Online Marketing

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing. Time Stamped Show Notes: 00:27 - Today’s topic: How to Create a First-Class Case Study 00:40 – It is important to have a data that stands out 00:55 – Be specific with numbers 01:19 – Start your case study with the result 01:30 – If you’re doing an SEO, start with the results 01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year” 02:00 – Break down the solution 02:20 – Show people how they can do it too—not just screenshots 02:58 – Break down the form fields into multiple steps to get to the most relevant leads 04:11 – Conversion-Rate-Experts.com has in-depth and well-designed case studies 04:30 – Find a good presentation or PDF design with Dribbble and 99designs 04:40 – Neil was paying $20,000 a month for CRO services 05:10