She Renovates

In this podcast interview, Bernadette Janson speaks to Katrina Lumsden about how holiday home owners can use social media to boost bookings. Katrina, who is an interior designer and property investor, shares her expertise on Instagram and Facebook, and the importance of the human connection these platforms provide. She emphasizes how Instagram can offer an opportunity to connect with potential clients, particularly those in the older demographic who are still using Facebook. Throughout the interview you will pick up useful tips and insights into how to utilize social media to elevate holiday properties and attract more bookings. “Obviously you want to have a lot of followers because the more followers you've got, the more people eyes you've got on your business and on your property. But it's more about the engagement and the way that you're connecting with the people that you actually have within your community” - Katrina Lumsden EPISODE HIGHLIGHTS: 00:00 Intro 00:40 Who is Katrina Lumsden 02:44 Ka