Channel Partners Online

The heat of summer is here, so Craig and Kevin are bringing you a red-hot version of the Channel Partners podcast! The guys are excited to welcome to the show Robin Robins, the well-known IT marketing and sales consultant, who is getting ready for her four-hour preconference workshop at the upcoming Channel Partners Evolution, the channel's biggest fall event. Robin explains why you should attend the event and drops a number of important sales and marketing tips that you can apply to your business before you even get to Washington, D.C. "I think this is what gets many small business owners in trouble. They don't really understand marketing, so they think it's branding, a beautiful logo and a dynamic website. It's really none of those things. I'm a salesperson. A salesperson thinks differently about marketing. ... People are going to buy from us because we provide real value, we can solve a problem for them and we are positioned properly." Speaking of Evolution, to be held Sept. 9-12, we'll explore some of