Secret Leaders

Saasha Celestial-One may sound like a band formed in the swinging sixties, but she’s actually one half of a food waste startup looking to sign up 1 billion users to food sharing app, Olio, by 2025. Born and raised by hippy parents in Iowa, Saasha cut her teeth upcycling and tackling food waste from a very early age. Having grown up with not very much, she set her mind on building a bulletproof CV and worked hard to de-risk her professional career - she admits she was really seeking financial security and career stability. But having worked at Morgan Stanley, McKinley and American Express, she knew her heart wasn’t in financial services and consulting. And it was whilst on maternity leave when she took redundancy, realising she was financially secure, did she finally turn her hand to something she was truly passionate about. Her first foray into entrepreneurship was the hugely successful My Creche, London's first PAYG provider offering flexible childcare for busy parents. But that was nothing in comparison to