Secret Leaders

How do you get sober when AA isn’t working for you? Well, if you’re Samantha Moyo, you found the global sober raving movement, Morning Gloryville. A business designed to get people to wake up at 6am and go dancing, sober, to famous DJs such as Fatboy Slim, Basement Jaxx and Carl Cox.  She sold just 26 tickets to their first event, but such is Sam’s desire to challenge the status quo, she grew the business to a community of 200,000 within 18 months, across 23 cities.  Morning Gloryville was born from her life as Captain Hello Titties, an unsustainable, creative, money-making idea that involved putting on parties on the River Thames. But it wasn’t all plain sailing.  “When you have co-founders, and things aren't well, one of the things that helped us was getting a mediator. We kept doing some practices together just to keep the energy flowing, so that we wouldn't affect the business.” Not only did she part ways with her co-founder, they had too little money for the growing company, and she wasn’t being kind to