Secret Leaders

If you’ve been online in the last 10 years, there’s a good chance you’ve heard of The Sidemen. 7 guys from the UK, all successful YouTubers in their own right, who grouped together to create one of the most successful YouTube collectives in the world. With over 240 million monthly views and 19 million subscribers, the Sidemen have branched out well beyond content - launching their own fast food chicken franchise (Sides) and premium vodka brand (XIX Vodka). Whilst these 7 guys are immensely talented creators, they needed structure and a strategy to exploit their commercial potential - and that’s where Jordan Schwarzenberger and Arcade Media came in. Jordan started his career as a creative at VICE and LADBible before he became the Chief Creative Officer at YMU Group, Europe's largest talent management company.  Having being introduced to the Sidemen by his friends and co-founders,Jordan now manages the group in all their endeavors. In fact,The Sidemen are Arcade Media’s only client. In this episode you’ll hear