Marketing Today With Alan Hart

Carl Loredo used to go to Wendy's for dinner every Friday night with his mother when he was growing up. Fast forward to 2016, and he carried those memories and experiences into his work as Wendy's Vice President of Brand Marketing, then US Chief Marketing Officer, and eventually into his current role as Global Chief Marketing Officer. Prior to coming to Wendy’s, Carl held marketing roles at Dell and PepsiCo before he went over to the agency side. Carl combines his passion for marketing with a love of storytelling in service of Wendy’s mission to be the most talked-about brand in the world.In this episode, Alan and Carl discuss how his nontraditional career path serves him in his current role, the balance between global brand building and local adaptation, the evolution of social media strategy, and how Wendy's is using new technology to drive transformation for digital and physical experiences. Wendy’s was founded with the intention of being the antithesis of what was available at the time, and it has maintai