Marketing Today With Alan Hart

When Amrita Mathur joined Superside as their first marketing hire in 2019, there was no product, no platform, and no recurring revenue. She is no stranger to being called in when companies are at a strategic inflection point with their growth strategy, so she did what she spent a career in B2B marketing learning how to do: implement a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Amrita is passionate about community, but she denotes an important difference between community building and a sense of community. For her, it’s about a sense of goodwill and feeling like you have someone in your corner. Now as VP of Marketing, with that sense of community top of mind, she and her team are revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase.In this episode, Alan and Amrita discuss her journey from developer to Marketing VP, the moves that played a key role in taking Superside