Marketing Today With Alan Hart

Jennie Perry is the CMO at Grove Collaborative, which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand. Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, where she led Prime Day and Prime marketing global. In this episode, Alan and Jennie discuss growth, sustainability and CPG, and why they can be so hard to achieve. Jennie says, “You don't have to sacrifice performance for sustainability. The common misconception out there is that it's a trade-off, but you can't have one without the other.” Listen to the full episode to hear why Grove Collaborative is on a mission to make sustainability more accessible to the public. Tune in to hear the creative ways they are making this a reality In this episode, you'll learn:How to transform products into a force fo