Marketing Today With Alan Hart

Grant Johnson is the CMO at Emburse, a spend management company offering solutions that help organizations manage employee expenses, process invoices, and make payments.In this episode, Alan and Grant discuss his journey to become CMO at Emburse and his philosophy of five Cs for a CMOs playbook—culture, coaching, campaigns, category, and courage. Grant says that “the only constant in the market is change, and your ability to adapt to it is key to ongoing success.” Listen to the full interview to hear Grant's advice for emerging marketing leaders and how being clear, compelling, and consistent play a major role. In this episode, you'll learn:Category isn't restricted to your productThe courage of conviction Adapting to the changeKey Highlights:[01:22] Grant is a nationally ranked tennis player[03:00] Grant's career journey [05:34] Coming up with the five C's[07:34] Talking about culture [09:19] Where coaching is important[11:05] Coaching the coach vs. coaching the emp