Marketing Today With Alan Hart

Jennifer Davis is the Chief Marketing and Communications Officer at Learfield, which has been around for over 50 years. Learfield works with intercollegiate athletics of the U.S. They offer licensing, multimedia sponsorship management, publishing, audio digital, and social media, data analytics, ticketing, tickets, sales, professional concessions, expertise, branding, and campus-wide business and sponsorship development, as well as venue technology systems for many of the college athletic programs in the United States and the greater ecosystem.In this episode, Alan and Jennifer discuss college sports and the big business behind them. They also talk about Jennifer's role transition through the pandemic and how she wrote a book called Well-Made Decisions during that transition.Listen to find out more about why marketers should spend more energy on the decisions they make and how sports marketing plays into the future.In this episode, you'll learn:Spend more energy on making decisionsHow marketers can partner wi