Marketing Today With Alan Hart

Biljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK, Ireland, and Israel.In this episode, Alan and Biljana discuss a recent report that McKinsey shared called “The Growth Triple Play—Creativity, Analytics, and Purpose.” During their conversation, they break down the report and discuss how, when combined, those three core elements create extensive results for companies.Biljana says she has an “impatience for impact and growth” and shares how others can pave the path for growth in their organization.In this episode, you'll learn:The types of investments and capabilities needed to deliver on growthWhy companies should focus on the growth triple playHow purpose is defining a lot of what marketers implementKey Highlights[01:20] Getting her start in trades[03:50] A “random walk” through academia[08:56] McKinsey's research on growth, creativity, analytics, and purpose[13:15] Combining all aspects for marketing suc