Marketing Today With Alan Hart

Smita Wadhawan is the CMO at Simple Practice, a company that provides technology to private practice therapists and other practitioners. They've been around for 10 years and serve over 100 thousand practitioners.In this episode, Alan and Smita discuss her journey from India to the US and her career path from companies like PayPal and GoDaddy to Simple Practice. During her early years, Smita shares how she learned to embrace a growth mindset and find her own voice—both traits that have served her well as CMO.Later in the conversation, Smita also shares her view about moving from product marketing to a go-to-market strategy, how to plan that launch, and how good leadership plays a key role. Listen to the full episode to learn more.In this episode, you'll learn:Why you should embrace a growth mindset and find your voiceHow to see product marketing as the foundation for strong marketingWhen to move from product marketing to a go-to-market strategyKey Highlights [01:24] Growing up in India[02:58] Smita's car