Marketing Today With Alan Hart

Don McGuire is the Senior Vice President and Chief Marketing Officer at Qualcomm Technologies. Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He's redefining Qualcomm's strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market.On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they're managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself.Listen in to learn how to elevate your brand and prepare for rapid growth.In this episode, you'll learn:Why partnerships can elevate your brandHow to develop a compelling brand narrativeTips for restructuring your marketing organization and leading through changeKey Highlights[03:00] D