Marketing Today With Alan Hart

As consumer behavior rapidly changes during the pandemic and beyond, Jonathan Kay, Founder & CEO of app data insights company Apptopia, says the only way to success is focusing on the data to make fully informed business decisions.In this episode, Alan and Jonathan discuss Apptopia’s data insights into various business sectors and how marketers can utilize this specific data in more creative and effective ways. As an entrepreneur, Jonathan also touches on the lessons he’s learned from building this business— whether it’s hiring or the potential backfire of reliance on systems.In this episode, you'll learn:The importance of app data to marketersWhat the current data says about the travel industry, the economy, and home deliveryInsights into Apptopia’s hiring strategyKey Highlights[02:49] Jonathan’s career path[05:04] Biggest surprise of the life of an entrepreneur[08:18] Driving the need for better hiring strategy[09:15] Apptopia and data use on scale[15:10] Home delivery boom during COVID[22:14] Data insi