Marketing Today With Alan Hart

Tim Hackbardt’s professional journey has included ventures into consulting, advertising, and even broadcasting, but his path repeatedly brought him back to Del Taco, where he is now CMO. Del Taco is one of many restaurant chains Tim’s worked at, but he says it’s his favorite because the business model offers countless opportunities to increase sales.In this episode, Alan and Tim discuss how he’s working to take a new brand promise and make it the essence of the company’s culture. Listen in to learn how to foster “brand love”, an idea all the most successful organizations can boast.In this episode, you'll learn:How to apply brand promises internally as well as externallySometimes you have to push past a failure and wait until the time is right to try a bold idea againFind opportunities to break out of day-to-day demands and take time to build emotional connections with your customersKey Highlights[02:21] Becoming an accidental marketing genius [11:04] The importance of brand versatility [14:11] The evolution o