Marketing Today With Alan Hart

Rob Willey started his career working with big brands in the advertising industry and quickly understood that path was not for him. He wanted to work on the company side and build brands. So Rob went to business school and then dove into the world of startups. He put in the work and made his way to the C-Suite before landing where he is now as—Operating Partner at Emil Capital and CMO for Cheribundi.In this episode, Alan and Rob discuss high-growth marketing and producing content rooted in paying attention to your audience rather than trying to simply get their attention. Listen in to also learn more about the role culture plays in marketing.In this episode, you'll learn:Once you identify what makes your product remarkable, you’ve found the root of all your marketing initiativesEstablish who you are as an organization before bringing on another person’s influence and brandNo one wants to watch an ad, weave your brand into storiesKey Highlights[04:43] Rob’s path to CMO[09:30] What are tart cherries and their b