Marketing Today With Alan Hart

As CMO during a time of hyper-growth and record-breaking acquisitions, John Taylor is constantly evolving AMD’s marketing approach and working to advance the company’s identity. By moving from a “product first” to an “audience first” method, AMD has been able to navigate rapid changes and foster a high level of confidence in the future by directly engaging with customers and being intentional with the culture they are creating. In this episode, Alan and John talk about the importance of building trust and affinity around your brand, why marketers need to directly see how their message lands, and ways to leverage industry partnerships. In this episode, you'll learn: The importance of communicating directly to your most discerning consumersWhat role a CMO plays in the company culture Why AMD decided to create their own Brand PlatformKey Highlights [03:30] John's path to becoming a CMO[07:00] What is driving the ”hyper-growth” at AMD?[09:00] How acquisitions affect marketing strateg