Marketing Today With Alan Hart

Ana Villegas knew early on that she wanted to be a CMO and achieved that goal by staying focused on gaining the skills necessary to do so. As the CMO at NI, she oversaw everything from “brand to demand” including corporate communication, ESG strategy, and ensuring NI’s values manifested in the marketplace.In this episode, Alan and Ana talk about how her experience as a successful female business leader informs the way NI is increasing diversity in their engineering talent, what she is doing to help modernize the company's purpose and impact strategy, and how they are being intentional in shaping the future of the industry. At the time of this recording, Ana was with NI and is now the CMO at AffinipayIn this episode, you'll learn: How Ana is helping to modernize and rebrand an established companyThe three pillars NI has established to drive its corporate impact strategyWays to directly impact the pipeline of talent and improve diversity in technologyKey Highlights [04:20] Ana’s path from being an eng