Marketing Today With Alan Hart

Todd Smith developed a deep respect for brands and brand managers early in his career. After years of working across several different industries, Todd has been CMO at Traeger for the past 3 years where he spends most of his time working with the sales, product, and technology teams to drive innovation in every step of the customer journeyIn this episode, Alan and Todd discuss how no matter what you're selling, it’s all about understanding who are you trying to reach and working to build a connection. Todd is passionate about cultivating a community of advocates and is always trying to adapt and come up with new ways to engage. In this episode, you'll learn: How Traeger is cultivating a community of passionate advocatesThe benefits of leveraging collaborations in product and marketing The importance of valuing relationships Key Highlights [03:30] How Todd became CMO at Traeger[07:00] Marketing across different industries[07:35] How is the role of CMO defined at Traeger[08:20] what is