Marketing Today With Alan Hart

Laura Hutfless operates at the intersection of brands and culture makers. She works with founders who have passion and brands that have a purpose to help them use ad dollars to drive change, understand where their consumers are, and leverage those spaces to change perceptions and earn trust. In this episode, Alan and Laura discuss the difference between creating culture versus chasing culture, integrating versus interrupting, the importance of having a 2-way exchange with consumers, and why marketers need to lean into web3. In this episode, you'll learn: How consumers and pop culture need to guide marketing plansWhy clients come to FlyteVu The importance of building community, not just follower counts Key Highlights [01:40] Becoming a new mom[04:10] Laura’s path to founding FlyteVu[06:30] Why brands need to connect to consumers through pop culture[08:00] Starting with the headline you want to create and work out from there[09:00] Examples of what Flyvu clients are looking for&nbs