Marketing Today With Alan Hart

Greg Dolan has over a decade of experience as a brand marketing executive. He co-founded Keen to give marketers a tool that could “help them make smarter decisions about how to drive their brand forward by using future-focused metrics that are directly tied to financial performance.” In this episode, Alan and Greg discuss how the work Keen is doing impacts marketing performance across the industry, what the data tells us about long help best practices, and why so many companies are working to strengthen first-party data relationships. In this episode, you'll learn: How companies should think about marketing in a downturn or recessionGreg's take on the reach versus targeting debate and what the data tells usThe importance of demonstrating the financial value of a marketing decision  Key Highlights [01:20] Greg's other full-time job[02:50] How Greg became CEO at Keen[04:00] What Keen does [06:50] Why marketers need to look at performance across all channels [10:20] What s