Marketing Today With Alan Hart

In this episode, Alan and Nick discuss Nick’s thoughts on the future of Brand Experience, how he is approaching e-commerce and digital marketing challenges at a fast-moving consumer goods company, and the importance of physical experiences to the overall brand experience. Nick notes that brands are expected to take a stand on larger social issues and tells how Vanish is purposefully rebuilding a brand experience that encourages conversations and fosters a community around shared values and views.Nick Horan is the Global Brand Experience Lead for Vanish at Reckitt. He is passionate about using design as a tool to drive intentional brand experiences and understanding the consumption habits of consumers to identify the touch point that will have the most impact. Nicks's role is to craft the full brand experience framework from first exposure to becoming an advocate and repurchaser and translate this vision into a cohesive experience across various touchpoints in over 70 countries.  In this episode, you