Marketing Today With Alan Hart

In this episode, Alan and David discuss the mission of Restore Hyper Wellness, the relationship between demand generation and brand marketing, and the dangers of marketers confusing being purpose-driven with being cause-driven. David talks about the siloing and diminishing of the CMO role and how concepts like "Team One" and taking a critical look at new growth titles could help remedy this.David Fossas calls himself "The Accidental Marketer," but is actually an accomplished marketer who has worked with over 35 brands, including General Motors, Verizon, HP, Visa, and Philips Health. He is currently serving as the Chief Marketing Officer for Restore Hyper Wellness, where he oversees consumer experience, marketing communications, and revenue operations to drive business growth and brand value. David emphasizes taking an adaptive approach to being a CMO and the importance of acting as a thought partner to the CEO and CFO. He also touches on topics such as the untapped potential of marketing, the true purpose of