Marketing Today With Alan Hart

In this episode, Jon and I discuss System1, how they drive insights for marketers on the brand side, and what works in advertising today. Jon tells us about the differences he experienced from the client side to the agency side and gives an honest look into what it means to be a CMO day to day. He explains why the skills that make a great marketer aren't necessarily the same as those that make a great CMO and how balancing the long-term view of the brand with the daily execution of tasks can make the CMO job very lonely. CMOs, removed from the "doing," must focus on creating the conditions for success and representing the customer in the room where decisions are made. Jon tells us that successful CMOs quickly recognize talent on their team, harness creativity to drive business outcomes and understand that advertising is both an art and a science.Jon Evans is the Chief Customer Officer at System1 Group and host of the 'Uncensored CMO' podcast. For years before that, he was a client-side agency CMO. One of Jon'