Marketing Today With Alan Hart

In this episode, Alan and Amanda discuss Amanda's path to WeightWatchers, how she's working to revitalize a well-known heritage brand by tapping into the roots of the founder, Jean Nidetch, and what she is doing to bring new marketing ideas to life. Amanda tells us her three big focuses at WeightWatchers are rethinking the organizational structure and culture, making data-driven decisions to increase performance, and honing in on their new brand strategy. Amanda also talks about the depth of understanding WeightWatchers has of their target demographic, and Alan learns that he is a Life Craver.Amanda Tolleson is the Chief Marketing Officer of WeightWatchers, where she is responsible for leading the company’s global marketing strategy across performance marketing, branding, and creative. Amanda has over 20 years of experience building customer-centric, purpose-driven brands focused on creating unique value for the consumer. She used to say she never wanted to be a CMO because she loved being able to focus exclu