Marketing Today With Alan Hart

David Sandström is the Chief Marketing Officer at Klarna and a member of its executive management team. Since joining Klarna in 2017, he has overseen the transformation of the brand from a traditional financial institution to a vibrant retail media network with a hot pink edge. As CMO, David is responsible for driving consumer growth as well as leading design, marketing, branding, communications, and sustainability efforts. David's diverse background includes experience in agency and client roles and working in various industries around the world, which has shaped him into the marketer he is today. David warns against full outsourcing and instead advises using agencies as an extension of the company to maintain control over the marketing efforts. This approach is one of the main reasons he looks for people with diverse backgrounds when hiring.In this episode, Alan and David discuss what makes Klarna unique in the fintech space, how he approaches marketing, and what he is trying to do with the Klarna brand. Kl