Marketing Today With Alan Hart

Ryan Fleisch is Adobe's Head of Product Marketing and Real-Time CDP and Audience Manager. Being a lifelong chess player, it makes sense that he is passionate about looking beyond the immediate use cases of AI and trying to understand and anticipate ways the technology will impact workflows and the nature of marketing in the future. He learned from his dad that "the day you stop learning is the day your career becomes nothing more than a job." This wisdom has kept him intellectually curious and lends itself perfectly to the cutting-edge work being done at Adobe.In this episode, Alan and Ryan discuss customer data platforms, what makes Adobe's CDP "real-time," new features to help businesses operate effectively in the cookieless world, and how generative AI will transform how companies use data. At Adobe, "real-time" isn't a buzzword; it's a key component they have been optimizing since day one. They have built a globally distributed network of servers to be able to handle data and use it in milliseconds. This