Marketing Today With Alan Hart

Guillaume Bouvard is the COO, CMO, and co-founder of Extend. He founded the company with two friends and credits their success to complementary skill sets, trust, shared values, and education. Before starting Extend, Guillaume spent 12 years at American Express in various roles, advising the C-Suite as a leader of the Strategic Planning Group for several years. Before Amex, Guillaume led marketing efforts at Capital One and earned an MBA from the MIT Sloan School of Management.In this episode, Alan and Guillaume discuss what Extend does, why it uniquely benefits marketers and agencies, and how they utilize marketing within their b2b2b model. Extend is a platform that turns business credit cards into a full spend management platform. They do not compete with banks but rather partner with them and empower them to offer better add-on products to their clients. Those banks then have to give Extend access to those clients, the real end users. This B2B2C or B2B2B model has unique challenges. Extend must be strategi