Kobo Writing Life Podcast

#44 - Advertising Strategies for Indies with Mark Dawson

Informações:

Synopsis

This episode features Mark Dawson, the bestselling UK author of the John Milton and Soho Noir series. Mark has become a go-to expert on Facebook ads and building your mailing list, so we dig into each of these topics and more. Listen as Mark and KWL Manager Christine Munroe discuss:  In 2001/2002, his first novel was published traditionally in the UK and Russia. Mark secured nice advances, but no marketing from sale date onwards. The whole experience soured him to writing – he stopped for 6 years. Given what happened, would he do a traditional deal again? “All options are on the table.” But he can work out with relative accuracy what the books are worth, and it’s hard to imagine a traditional publisher delivering that amount upfront. He is, however, interested in working with publishers in foreign markets. Mark is currently lining up translation deals with the help of an agent. Translations are expensive and time-consuming, and he's not confident in his knowledge of each foreign market to recoup the los