Kobo Writing Life Podcast

US Manager Christine Munroe interviews Ashleigh Gardner, Wattpad’s Head of Writer and Publisher Partnerships. Wattpad is a social media app with over 40 million monthly users around the world and growing. How can you take advantage of this community as a writer and reader? Listen in to learn about: What is Wattpad all about? A social media app for telling stories, all user-generated content. Currently attracts 40 million users per month, growing at a rate of over 1 new user per second. It’s mostly readers – 90% of site users. Writers can use it to build reading communities. The longer a user is onsite as a reader, the more likely they are to become a writer. User demographics: 45% of users are 13-18. 40% are 18-30. Fastest-growing segment is women 25-35. A common misconception is that it’s just teenagers. Wattpad is strong internationally. #2 country is the Philippines, where Wattpad is the #1 website and they have their own TV show 4 nights a week. A lot of the content is unfinished when it’s f