This audio book could upset a lot of people It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make a lot of people, who made the mess, very...

Vine ingenues, YouTube megastars, hip-pop sensations, and best friends Jack & Jack bring their own brand of irreverent comedy, on-point style, and heartfelt life advice to You...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately...

The Jack Carson Show was a radio situation comedy that ran from 1943 until 1947, with Hollywood character actor Jack Carson playing a fictionalized version of himself as a...

The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the...

Jack London was an American author who wrote The Call of the Wild and other books. A pioneer in the then-burgeoning world of commercial magazine fiction, he was one of the first...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of...

When Dr. Cyrus Mills returned home after inheriting his estranged father's veterinary practice, the last thing he wanted was to stay in Eden Falls, Vermont. However, the...

Mike Trout is a standout MLB outfielder. Learn about his childhood and his rise to becoming a baseball superstar.

A respected white citizen of Cotton Point, Georgia, Paris Trout is a shopkeeper, a money-lender, and a murderer of blacks. And his friends, family and foes do not realize the...