Real Estate On The Rocks Podcast

Hottest real estate marketing trends in 2020. We're diving into the survey of what the hottest marketing trends are for 2020. In order, from highest to lowest it's as follows. Social media, professional photos, email marketing, direct mail, listing videos, single property websites, print ads or billboards, 3D tours, virtual staging, blog writing, and PPC. Now we don't agree to this order and we explain our thoughts on all of these. How will you leverage marketing to grow your business and stand out in the crowded market of agents? Share with the team what you're doing and how you're standing out.  Contact us at info@realestateontherocks.com

Why you should STOP making goals. Those 1, 3, 5 year goals are killing your business. You're trying to win the sprint and the marathon, in the same race. You need to focus on your 90 day goals and be very specific on what those goals are and how you'll accomplish them. As you get more consistent on the 90 days, you'll be better able to forecast those goals and create a more even cycle throughout the year. Implement strategies that keep you in the front of everyone's mind and eyes throughout each week. As you do that, you'll leverage client attraction to complement your lead generation. It's all about the systems you build for the cycles you're creating. Stay strong with the work, the goals, and most importantly, with consistent and scheduled tasks so you'll succeed in your business. Contact us at info@realestateontherocks.com 

10 things I wish I knew before becoming a Realtor. It's the fundamental things that really matter most when joining this profession. 1) Your team of professionals around you is VERY important. 2) Buyers a liars, they aren't always as transparent as you'd expect them to be. 3) This business is pay-to-play, you're going to have to pay to be in the business. 4) You MUST stand out in your market to get leads and care for your clients. 5) Feast or famine, you have to budget and understand your income is not consistent for a few years for 98% of agents. 6) You have to commit to succeed. Full time is the primary way to thrive. 7) 

"I'm a marketer who sells Real Estate." With Dustin Brohm. We dig into the way agents are forging their path forward in a digital age. How Dustin went from a struggling agent on the grind as every other agents spends their first years in Real Estate. It wasn't until around 4 years that he decided to focus on attracting the business to him instead of always hunting for it. It changed his business and launched him into another level of business as a Realtor and an influencer in the industry. Listen to how Dustin transformed his business and how he's connecting agents to other leaders in our industry to grow a more collaborative and empowered community.  Want to strategize with the team? Contact us at info@realestateontherocks.com

Unprofessional agent behaviors that need to stop, in 2020. 1) Agents who won't educate - much less stand up to - their client. You have to be strong and be the knowledgeable and trusted professional they hired you to be. Don't let them make you send garbage/unreasonable requests in repair requests. 2) Believe showing a house entitles them to be unprofessional and inconsiderate about others times. Don't let clients treat the property poorly. 3) Careless with security. Make sure the lights are off and the doors locks. Treat it as if it's your listing. 4) Treat contractual deadlines as suggestions. Be the professional make the deadlines so you are representing your client well. 5) View Open Houses as a opportunity to nap and hang out. This is how you gain clients, do what's right to show you're the professional others MUST work with. 6) Takes advantage of other agents. Don't take their photos, their MLS copy, or stiff an agent on a referral you agreed to. Be the professional an

4 things you should stop paying for in 2020. 1) Custom-branded closing gifts are mainly about your own image instead of a gift that matters to the client. 2) Coaching programs that cost thousands. Start with free programs! 3) Referral leads are a blessing and a curse. Make sure you control as much of the deal flow as possible. 4) Leveraging off things to others. Only leverage off tasks that keep you doing the things in your business that you're best at. Don't leverage tasks to slack off.  How are you attacking 2020? Let us know at info@realestateontherocks.com

Joining a team or brokerage? Don't know what is best or what to even look for and ask about? Don't worry, we have you covered. In this episode we talk about being in an office or remote. Commission splits with a brokerage and team, and what's important about either of those. Marketing and branding of the brokerage and yourself. Fees that can be loaded into some brokerages that they don't tell you about. Training and education provided, not only at the start of your business. Being assigned a mentor while you're part of the team/brokerage. And more about what you should care most about. 

10 ways to help keep you on track for 2020. Follow the plan and see how you crush 2020. 1) Be realistic. 2) Plan ahead. 3) Outline your plan. 4) Make a pros/cons list. 5) Talk about it. 6) Reward yourself. 7) Track your progress. 8) Don't beat yourself up over losses. 9) Stick to it. 10) Keep trying.  It's not magic, it's the consistent work that will get you there.  Tell us your plans and how you are going to stay on track at info@realestateontherocks.com

10ish marketing things to STOP doing in 2020. 1) No more outdated bots. 2) Asking agents to like your Realtor page. 3) Buying followers. 4) Follow and unfollow people. 5) Tagging excessively to people the post is not related to. 6) Spamming pages with your listing/open house. 7) Posting your open house flyer on Instagram. 8) Make it challenging for people to contact you online. 9) Not have your contact info clickable on your email. 10) Don't constantly change your email or contact email over the years. Stick to one email and make it last. Use a domain with your name in it for a lasting connection. Are just a few of the tips for your 2020 list.  What are you cutting out of 2020? Let us know at info@realestateontherocks.com

5 tips to CRUSH 2020. It's not some magic pill that will change your business, it's sticking to the core aspects of your business and staying consistent. Leveraging your phone is the single most important thing you can do. It's the key to growth as technology progresses. Use your calendar and leverage the organizational apps to keep you on track and enabling you to provide the best service possible. Get serious about creating content for your community. It's 2020, you HAVE to create your own or hire someone to create content for you. Be committed to learning something new, take online classes, and take classes out of the area to make referral connections. And the last and most important is to practice self care for your physical and mental health. You only have one body and you don't want to be the richest person the grave. Start now and it'll pay you back in the years to come.  Tell us how you plan to crush 2020 at info@realestateontherocks.com

Not all agents are successful, are you? It might seem like a lot of work to do every day, until you put everything into a system. Schedule out the tasks that you must complete every day, then track all those activities so you can measure your progress and where you're most successful in your business. Remember that the majority of your work will be the simple tasks of communicating with people you come in contact with, building your database, and setting appointments. It's not a magic pill to get you to a win, it's the simple daily tasks you'll complete that will build your business. Also remember that you need to evaluate those numbers and adjust when you see something isn't working for you.  Want to stratigize with the team? Contact us at info@realestateontherocks.com

5 reasons you need to stop only working with buyers. In 2020, you need to focus the majority of your energy on getting more listings in your business. It gives you the leverage in your business to grow and continue to attract more leads outside of calling people. Getting sign calls and perfecting those calls to get that lead under contract is a great source of business. Don't let them break your heart by going around you or without you on a transaction. Know your value and articulately tell potential clients exactly how you can sell their home and get the most eyes on it.  Tell us how you plan to focus on listing for 2020 at info@realestateontherocks.com

Today, we're talking to the struggling Realtor. We have 10 things you can put into practice today that will change your business in 2020 and beyond. Have a dream that is attainable and big enough to push you to your future. Get tough, be strong for your clients and with them. Dress like a professional and be presentable. Make a great first impression. Stop wasting time on things that aren't important. Focus on your clients and keep everyone close to you and feeling like they are important to you. Get selfish with your time and money so you can later be unselfish to help others.  Contact the team at info@realestateontherocks.com

5 winning strategies to beat Zillow, every time. Focus on being hyper-local and connecting with your database. Make sure to direct them to your site when possible and provide more value than a website can offer. Be the expert of your market and show the value past them doing their property search. Schools, local businesses, parks, and places to eat, are all things people want to know about a community they're looking for. Using video and voice content to share gives the personal touch that helps you stand out in the busy world of Real Estate. Want to know how to be the digital mayor of your city? Contact us at info@realestateontherocks.com

Wyatt Giles joins us from the boring world of Title Insurance. Title is one of the things that is best serving you when you hardly notice them outside of the updates they email you. Make sure you find a title company and rep you can trust and start the relationship. Ask for a mock closing to help build your understanding, and leverage them as much as possible. It's one of the top parts of a high functioning team. Be an efficient business owner, keep a strong team, and stay in a constant production flow for your business.  Strategize with the team at info@realestateontherocks.com

6 Dos and DON'Ts of holiday marketing. As much as we want to connect with our clients, some things are better left to your friends. Stick to these great ideas so you can connect with them and make sure they know you're thinking of them. Don't send a business card, all you need is a simple message to them. Stay away from pictures and videos you might regret being public. Do creative ideas that match with the personality your client has. If you have troubles, check out Pinterest, or shoot us an email to info@realestateontherocks.com Do you have some ideas or stories to share about your holiday marketing to clients? Send us a message at info@realestateontherocks.com

5 ways to 10x your confidence as an Agent. 1) Confidence is the key to growing your business and effectively communicating with potential clients and clients you're working with. Negative self-talk can break you and your business if you feed those thoughts. 2) Dress the part. Dress to the market you're serving, you want to be able to relate to your clients and represent yourself as a professional. 3) Find a mentor. Leverage podcasts, online classes, and find someone locally to shadow and learn from everything they do. 4) I don't know. This is a phrase that you should push out of your vocabulary. Let them know you'll find out and get back to them. It give you a chance for another touch and building that relationship. 5) Networking. This alone is one of the most important ways to grow your business. Make great connections and add everyone to your database to stay in contact with them constantly. Chat with the team about these steps at info@realestateontherocks.com 

The compound effect can be applied to just about anything in your life and see significant growth. It starts with understanding what you're doing, then start taking steps to make one or two improvements over time. The lasting change you'll see starts with those simple steps, as you continue to grow and do more and more to improve, the power of compounding begins. It's how money can double, and then double, and then double again. That same principle works in Real Estate with lead generation, starting your morning with script practice, communication with clients and potential clients. It's all the same and you can see massive growth in your business when you take those first magic steps and stay consistent with the decision to do and be more.  Want more info from the team? Contact us at info@realestateontherocks.com

Winter marketing ideas to have some fun during the holiday season. While many are slacking off for the winter, stand out by setting up some events to help your community and/or create some fun events for your farm. Leverage your business partners to help fun the event and get as much of the community out and enjoying the neighborhood and community around it. Remember the large events you see didn't start that way, they started with the idea, then grew one person at a time until it became what you see now. So don't be afraid to be the one of did that for your community.  Share with us your events to info@realestateontherocks.com

Round 2 of 100 Real Estate Marketing Weapons. We had a lot of fun with the first half of the 100 marketing weapons that we had to come back to finish off part of the list that we found relevant. We highlight some of the most important parts that can help grow your business and connect you with the community and agents around you.  Tell us the ones you do best or let us know if we've missed some that you've been doing in your community. Contact us at info@realestateontherocks.com