Synopsis
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.
Episodes
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Do Agents Need To Start Using Threads?
13/07/2023 Duration: 32minAs the real estate industry continues to evolve in the digital age, professionals are constantly seeking innovative ways to connect with clients and stay ahead of the competition. Threads, a social media app developed by Meta, has been making waves with its unique features and potential for networking. But are realtors utilizing this platform to its fullest potential?On this week's episode of the Massive Agent Podcast, host Dustin Brohm takes a deep dive into the usage of Threads, exploring the pros and cons for real estate agents. With its emphasis on communities and interest-based conversations, Threads presents an intriguing opportunity for professionals to engage with potential clients and establish themselves as industry experts. Dustin discusses the various ways agents can leverage this app, from sharing valuable insights and advice to networking with other professionals in the field.Should real estate agents be using Threads? While the app holds promise for enhancing the online presence of agents
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Embrace the suck
06/07/2023 Duration: 24minAre you feeling overwhelmed by the challenges of the real estate industry? Are you tired of constantly searching for that perfect deal and facing endless rejections? Well, it's time to embrace the suck. Today we'll explore the power of embracing the difficulties and setbacks in the real estate business, and how it can lead to personal growth, resilience, and ultimately, success.On this week's episode of the Massive Agent Podcast, host Dustin Brohm deep dives into the concept of "embracing the suck" and how it applies specifically to the real estate profession. He shares personal stories and experiences, as well as insights from industry experts who have triumphed over adversity. From navigating unpredictable markets to dealing with demanding clients, Dustin provides practical strategies and mindset shifts to help realtors thrive in the face of challenges.Are you ready to step up your real estate game and embrace the suck? Discover how to turn setbacks into opportunities, how to stay m
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The Biggest Thing Most Agents MISSED from Rich Dad Poor Dad
29/06/2023 Duration: 37minAre you a realtor who has read "Rich Dad Poor Dad" and thinks you've got it all figured out? Well, think again. Today we dive deep into some key aspects that realtors may have missed from reading this iconic book. It's time to challenge your assumptions and take your real estate game to the next level.On this week's episode of the Massive Agent Podcast, we explore the overlooked lessons from "Rich Dad Poor Dad" that every realtor needs to know. We'll discuss how the book emphasizes the importance of building passive income streams and how you can apply these principles to your real estate business. From investing in rental properties to leveraging technology, we uncover strategies that can help you achieve financial freedom and long-term success in the industry.Take action now and listen to this week's episode of the Massive Agent Podcast. Discover the secrets that many realtors may have missed from reading "Rich Dad Poor Dad" and learn how to implement t
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How Better Words Lead to More Sales
22/06/2023 Duration: 23minAre you a real estate agent struggling to close deals? Have you ever considered that the complexity of your verbiage might be getting in the way? On this episode, we dive deep into the importance of word choice for real estate agents and how it can make or break your success in the industry. Clear and concise communication in real estate is essential and you might want to take some notes. On this week's episode of the Massive Agent Podcast, host Dustin Brohm shares valuable insights on why word choice matters for real estate agents. Today we discuss how using complex language can confuse potential clients and hinder your ability to connect with them. By simplifying your vocabulary and conveying your message in a straightforward manner, you can create a stronger impact and build trust with your audience.By speaking the language of your clients, you can better address their needs, concerns, and aspirations. Join us as we explore the strategies and techniques to refine your word choice, enhance your client
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Why Its Never Been Easier to Succeed as an Agent
15/06/2023 Duration: 25minAre you a Realtor who's tired of seeing the bar set too low in our industry? It's time for a reality check. What's the number one thing most agents aren't doing that's holding them back from true success? On this week's episode of the Massive Agent Podcast, we're diving deep into this topic and shaking things up. Get ready to hear some hard truths and uncover the key to unlocking your full potential as a real estate professional.On this week's episode of the Massive Agent Podcast host Dustin Brohm, is pulling back the curtain on the one major thing that sets successful agents apart from the rest. We're talking about the secret sauce, the missing ingredient that could be the game-changer for your career. Are you intrigued yet? Trust me, this episode is a must-listen for anyone who's ready to level up and leave average in the dust.So, here's the million-dollar question: Are you ready to take action and raise the bar in your own business? This episode will c
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How to Become a Content Creating Machine as an Agent
08/06/2023 Duration: 24minAre you unsure how to become a content machine and stand out in the industry? Today, we discover practical and actionable ideas to generate engaging content consistently. From leveraging social media platforms to sharing captivating stories, Dustin provides insights on building a powerful personal brand. Tune in and unlock the secrets to becoming a content powerhouse in the real estate industry.On this weeks episode of the Massive Agent Podcast, host Dustin Brohm takes you on a journey into the realm of real estate agents and content creation. Get ready to become a content machine and gain an edge in a competitive market. Learn the art of storytelling, find your authentic voice, and create content that connects with your target audience. This weeks episode is packed with actionable insights to become a standout real estate professional.This episode is tailored for realtors struggling to think of content ideas and ways to differentiate themselves. Dustin shares proven tactics for consistently creating captivat
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How Agents Can Build a Rental Portfolio This Year w/ Cody Sperber
01/06/2023 Duration: 01h15minAre you a realtor solely relying on commission checks? Have you ever wondered why that approach may not be sustainable in the long run? Today we dive deep into the world of real estate investment and rental properties with our special guest, Cody Sperber, the Clever Investor. Cody will challenge the conventional wisdom and shed light on the importance of diversifying income streams for real estate professionals.On this week's episode of the Massive Agent Podcast, host Dustin Brohm welcomes real estate investor Cody Sperber to the show. Together, they explore the reasons why relying solely on commission is a risky strategy. Cody shares his personal journey and experiences, highlighting the need for realtors to think beyond traditional transactional income. He emphasizes the value of building passive income through rental properties and other real estate investments, providing insights and strategies that can help real estate professionals thrive in today's market.In this enlightening and motivating c
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5 Underrated Income Streams for Agents
25/05/2023 Duration: 24minAre you a realtor solely relying on commissions? Have you ever considered the potential of multiple revenue streams to enhance your earnings? Today we delve into the world of diversifying income for realtors and uncover two transformative opportunities that can take your business to new heights.On this week's episode, host Dustin Brohm explores the power of starting a podcast and building a social media business. Podcasting has emerged as an effective platform for realtors to showcase their expertise, connect with a wider audience, and attract potential clients. By creating engaging content, interacting with your followers, and even monetizing your online presence through brand partnerships and affiliate marketing.These strategies allow you to extend your reach beyond conventional commission-based earnings and establish yourself as a thought leader in the industry. Consider the untapped potential within your skill set and how you can leverage digital platforms to create additional revenue streams. Are yo
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The A.I. Tool 10x Better than ChatGPT?
18/05/2023 Duration: 23minAre you a Realtor looking for a competitive edge in the evolving digital landscape? Have you considered harnessing the power of AI technology to boost your productivity and efficiency? In this thought-provoking episode of the Massive Agent Podcast, we delve into the exciting world of AI and explore why ChatGPT, the leading language model, might face some fierce competition from Google's groundbreaking innovation, BARD.On this week's episode of the Massive Agent Podcast, host Dustin Brohm takes a deep dive into the realm of artificial intelligence. Dustin understands the challenges faced by professionals in the industry and is always on the lookout for cutting-edge solutions. Listen as he discusses the various AI options available and sheds light on the fascinating potential of these technologies to revolutionize the way real estate agents operate.As AI continues to shape the future of various industries, Realtors have a unique opportunity to leverage its power for their own success. From ChatGPT to
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4 Reasons Realtors Are Hated So Much
11/05/2023 Duration: 24minDo you fear that you are amongst the most hated professions as a real estate agent? If so, you are not alone. Many agents face the challenge of overcoming negative perceptions and stereotypes in the industry. In fact, real estate agents ranked as the second-most-hated profession, right behind politicians. Why is this the case? What causes such animosity towards those who help people buy and sell homes?On this week's episode of the Massive Agent Podcast, host Dustin Brohm explores the four main reasons why real estate agents are so often disliked. One of the primary reasons is poor communication skills. Many agents fail to effectively communicate with clients and colleagues, leading to frustration and confusion. Another factor is a lack of transparency in the industry. Clients often feel like they are kept in the dark about important details and information regarding their transaction.Despite these negative perceptions, real estate agents do not have to be hated. In fact, by being proactive and transparen
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Are You a Crappy Real Estate Agent?
04/05/2023 Duration: 24minHave you ever stopped to think if you might be making some common mistakes that could be turning off potential clients? Today we'll explore the signs of a bad real estate agent and what you can do to avoid them.On this week's episode of the Massive Agent Podcast, host Dustin Brohm delves into the 12 things that might make a realtor crappy. One of the signs he discusses is the lack of communication. Being a crappy communicator could be costing you business.Another sign of a bad real estate agent is a lack of market knowledge. A good agent should have a deep understanding of the local real estate market and be able to provide valuable insights to clients. If you're not staying up to date with market trends and market conditions, you’re fighting an uphill battle.Consider how you're presenting yourself to clients and whether you're staying informed about the local real estate market. By focusing on these areas, you can build a successful career in real estate. So, what steps will you take
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5 Major Instagram Changes for Realtors in 2023
27/04/2023 Duration: 26minAre you a realtor who's not too familiar with the recent Instagram algorithm updates? Are you wondering how you can make the most out of these updates to boost your business? If yes, then listen up. On this episode, we'll discuss the mid-year Instagram Algorithm updates and how realtors can adapt to them to stay ahead of the game.On this week's episode of the Massive Agent Podcast, host Dustin Brohm shares the secrets of the mid-year Instagram Algorithm updates and what you need to know to stay ahead of the curve with them. With these updates, Instagram is heavily focusing more on SEO tactics and less on hashtags. Meaning, that realtors need to start using relevant keywords in their captions, descriptions, and stories. Moreover, Instagram is pushing old content from your page if you haven't posted in a while. Having a bank of content is key to maintaining a successful Instagram page.Instagram is always changing, and it's essential for realtors to take these updates into consideration
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2 Things Agents Must Master to Thrive in Real Estate
20/04/2023 Duration: 30minDo you want to know the two essential things that real estate agents need to master to find success? If you're struggling to make headway in the industry, it might be time to take a closer look at your approach. On this week's episode of the Massive Agent Podcast, host Dustin Brohm delves into the secrets of successful real estate agents, revealing the two key things that you need to focus on if you want to thrive.While there are many skills and qualities that can make a real estate agent successful, the first thing that you need to master is marketing. As Dustin explains, the best realtor is the one who is seen the most. In other words, if you want to succeed in real estate, you need to be a top-notch marketer. From developing a strong online presence to building a robust social media strategy, there are many ways that you can improve your marketing game and get your name out there.But marketing is only part of the equation. The second thing that real estate agents need to master is their mindset.
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Do You Have an Exit Strategy for Your Real Estate Business? w/ Jason Duncan
13/04/2023 Duration: 56minAre you a realtor or real estate business owner with dreams of eventually retiring or moving on to a new venture? Have you considered the importance of having an exit strategy in place to ensure a smooth transition while still maintaining a stream of income? On this episode, we explore the concept of creating an exit strategy for your real estate business to ensure financial stability for years to come.On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites mastermind leader Jason Duncan to share his expertise on #TheExitLifestyle. Jason is the founder of The Exit Strategy Mastermind, a program designed to help business owners create a roadmap to exit their business while maximizing profits. With over 20 years of experience in business development, Jason has helped countless real estate agents and other entrepreneurs achieve their financial goals through strategic planning.Creating an exit strategy for your real estate business may seem daunting, but with the right plan in place, y
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How to See BIG Results Consistently as a Realtor w/ Neil Mathweg
06/04/2023 Duration: 01h13minAre you a real estate agent looking to take your career to the next level? Do you find yourself struggling with how to continuously grow and progress in the industry? You're not alone. Many agents face this challenge, but with the right mindset and strategies, you can overcome it and achieve success.On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites Realtor legend, Neil Mathweg back on the show to discuss his personal journey and how he learned to focus on opportunities rather than challenges.Neil Mathweg recently lost over 100 pounds without dieting, and he owes it all to asking himself one very important question. Asking yourself this one question is also the key to unlocking all the business success and income that you’ve been fighting for. Neil shares what that question is, and the lessons he learned along the journey, from his early days as a struggling, overweight agent to becoming a successful real estate coach and speaker. He emphasizes the importance of having a
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Why Being Professional Doesn't Work for Realtors Anymore w/ Lindsey Jo
30/03/2023 Duration: 01h06minDo you follow the cookie-cutter outline of what a realtor should be? Are you limiting your success by adhering to traditional professionalism in real estate? In this week's episode of the Massive Agent Podcast, we explore the idea that professionalism doesn't work in real estate anymore, and why being unconventional may be the better approach.On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites realtor Lindsey Jo onto the show to dive deep into the ways she is breaking barriers for traditional real estate content. From using social media to showcase her unique personality to connect with clients on a personal level, Lindsey shares her insights on why it's essential to be authentic in the real estate industry. By embracing her quirks and creating unconventional content, Lindsey has been able to stand out in a crowded market and build lasting relationships with her clients.So, are you ready to break free from the traditional professionalism that may be holding you b
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The #1 Thing Stopping Realtors From Hitting Their Goals
23/03/2023 Duration: 29minAre you a realtor struggling to hit your goals? Do you feel like something is holding you back, but you're not sure what it is? In this week's episode of the Massive Agent Podcast, host Dustin Brohm tackles the #1 thing stopping realtors from hitting their goals. He asks realtors to reflect on their own experiences and think about what they believe might be holding them back from reaching their full potential.On this week's episode of the Massive Agent Podcast, host Dustin Brohm dives deep into how the fear of losing money gets in the way of your growth. He explains that many realtors struggle with this fear and often miss out on opportunities because of it. He asks realtors to consider how this fear might be holding them back and encourages them to take steps to overcome it.Investing in yourself is one of the most important things you can do as a realtor. In the final segment of this week's episode, Dustin Brohm discusses the benefits of making investments in yourself, whether it's t
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Create More Homebuyers by Unlocking IRA’s and 401k’s w/ John Bowens
16/03/2023 Duration: 53minHave you ever heard of purchasing real estate with your Roth IRA or 401k account? As a realtor, this might be a game-changer for you and your clients. The idea of using your retirement funds to invest in real estate might sound crazy, but it's actually a smart move. In this podcast episode, we'll explore the benefits of investing in real estate with your retirement accounts and how you can do it.On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites John Bowens of Equity Trust to the show to open a new gateway for buyers. John Bowens is a self-directed IRA expert and has helped countless individuals invest in real estate with their retirement accounts. Throughout the episode, Dustin and John will discuss the basics of using your retirement accounts to invest in real estate, the benefits of doing so, and how to get started.By the end of the episode, you'll have a better understanding of how to use your retirement accounts to invest in real estate and how this strateg
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How to Blow up on TikTok as a Realtor w/ Kyle Inserra
09/03/2023 Duration: 55minAre you using TikTok for your real estate business? Have you seen any success with it? TikTok has been gaining popularity as a marketing tool for businesses, especially for those targeting younger audiences. As a real estate agent, you may wonder if TikTok is worth your time and effort. Today we explore the effectiveness of TikTok in the real estate industry.On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites Restaurant Growth Advisor Kyle Inserra onto the show to talk about the success he has found with TikTok and his business in the restaurant real estate industry. Kyle shares his experience of using TikTok to showcase restaurant properties and attract potential buyers. He discusses the unique features of TikTok that make it an effective marketing tool and how he has been able to close deals using the platform.TikTok can be an effective tool for real estate agents looking to showcase their properties and attract potential buyers, as demonstrated by Kyle Inserra's success
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How to Reach Your Ideal Clients w/ Shivani Peterson
02/03/2023 Duration: 38minAre you struggling and unsure about how to maximize your potential reach on social media? Do you find yourself constantly worrying about what others will think of your content and holding back from posting? Well, it's time to let go of those fears and start taking action toward building your online presence.On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites mortgage advisor Shivani Peterson onto the show to pick her mind about how she is killing it on social media right now. Shivani shares her story of how she started with no following and has now grown her online presence to over 20,000 followers on Instagram. She reveals the strategies that worked for her, such as consistency, authenticity, and engagement with her audience. Shivani stresses the importance of building relationships with your followers and providing value to your audience to gain their trust and loyalty.If you're a realtor looking to expand your reach on social media, then this episode is a must-list