Synopsis
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.
Episodes
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The Power in Taking the Risk w/ Michael Valdes
16/02/2023 Duration: 45minAre you a real estate agent who shies away from taking risks in your business? Do you feel comfortable sticking to the traditional methods of buying and selling properties, even though you know there may be better ways to do it? Today, we explore the concept of taking risks in real estate and why it's so important for agents to step out of their comfort zones.On this week's episode of the Massive Agent Podcast, host Dustin Brohm sits down with Realtor and Entrepreneur Michael Valdes to talk about his experience taking leaps of faith in real estate. Michael shares his journey of starting a real estate business from scratch and the risks he took to get there. He discusses the importance of embracing change and being open to new ideas, even if they may seem daunting at first.As real estate agents, it's essential that we take risks and step outside our comfort zones if we want to stay ahead of the competition. This means being open to new technology, marketing methods, and even trying out unconvent
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The Missing Piece for Most Agents w/ Dustin Runyon
09/02/2023 Duration: 01h08minAre you a real estate agent putting yourself first in your career? It's important to prioritize your life in order to avoid burnout and maintain a healthy work-life balance. On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites Entrepreneur and Coach Dustin Runyon onto the show to delve into real estate psychology. Runyon shares his strategies for choosing the right clients, setting boundaries, and balancing work with self-care.On the week's episode, Runyon explains the significance of putting yourself first in the real estate industry. He highlights the importance of setting boundaries with clients, prioritizing self-care, and choosing clients that align with your values and goals. With his guidance, real estate agents will learn how to build a sustainable career while avoiding stress and burnout.Listen to the conversation as Runyon and Brohm explore the importance of prioritizing your life in the world of real estate. Are you ready to take control of your career and c
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Are Agents Trying to Cut the Line?
02/02/2023 Duration: 24minAre real estate agents cutting corners and taking shortcuts in their job, especially when it comes to posting on social media? In a fast-paced industry where the pressure to close deals and maintain an online presence is high, it's important to maintain ethical standards and avoid cutting corners. Social media can be a powerful tool for agents, but it's also a platform where unethical behavior can be easily exposed.On this episode of the Massive Agent podcast, host Dustin Brohm talks about the importance of avoiding cutting the line in real estate, especially when it comes to posting on social media. He explores the various ways in which agents might be tempted to take shortcuts, such as misleading clients or presenting themselves in a false light online. Dustin also shares tips and strategies for staying true to your values and ethical standards, even when it comes to posting on social media.In a competitive industry like real estate, it can be tempting to take shortcuts. However, cutting corners i
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Can You Be a Great Parent AND Top Producer? w/ Marina Tolentino
26/01/2023 Duration: 56minCan real estate agents be good parents and spouses and still be top producers? It's a question that many in the industry are asking themselves. Balancing a demanding career with the responsibilities of family life can be a challenge for anyone, but for realtors, the stakes are high. With long hours, tight deadlines, and the constant pressure to close deals, it can be difficult to find time for loved ones.On this week's episode of the Massive Agent Podcast, host Brohm invites Realtor and entrepreneur Marina Tolentino from Oahu, Hawaii to share her experience and insights on how to balance work and family as a top producer. Marina shares her strategies for time management, organization, and setting priorities to make the most of her time and achieve success in her career while still being a loving wife and mother.Realtors can utilize their time more wisely by setting clear boundaries and prioritizing their time. It's important to focus on what matters most, whether that's family, work, or pe
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What ACTUALLY Works for Agents on Social w/ Haley Ingram
19/01/2023 Duration: 47minAre you unsure if you're posting the right things on social media? Maybe you feel like you're not being as effective as you should be with your personal brand and social media postings. Well, it's probably because you aren't. Many agents (not all) struggle with getting started on what to post on social. Listen up because I'm here to tell you it doesn't have to be as hard as it seems!On this episode of the Massive Agent Podcast, host Dustin Brohm invites successful Realtor and Coffee & Contracts founder Haley Ingram from St. Pete, Florida, onto the show to share her expert insights on what type of content Realtors should be posting on various social media platforms to effectively market their listings as well as build their personal brand. News flash, it's not auto-generated Canva listings on Facebook. Listen to the conversation as Haley and Dustin go in-depth on what they've both found to be the recipe for success for curating social media posts. Both have done the
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Should You Sell Fewer Homes on Purpose?
12/01/2023 Duration: 40minShould you sell fewer homes on purpose? Crazy question, right? I bet you never thought you'd hear that on this podcast, but I'm serious. When I say sell fewer homes, I don't mean get lazy. What I mean by that is putting yourself in a better position to where you don't have to do ALL the work. It sounds crazy, but that's what CEO's do. They have a team to help them with the work. On this week's episode of the Massive Agent Podcast, host Dustin Brohm is here to spill the beans about networking. By networking and becoming friends with people who are a step or two ahead of you, you open yourself up to learning from their experiences and gaining valuable insights into their successes. You can gain access to valuable industry information, resources, and contacts, as well as learn from their mistakes and successes. Listen to the conversation and take notes to ensure success for all of 2023. Make sure that you are in regular contact with your sphere and that you provide them with th
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Have Most Realtors already FAILED 2023?
05/01/2023 Duration: 26minIt is now 2023. That means new years resolutions should be in full effect, right? You're taking cold showers and reading a book while running a marathon each day like you're supposed to, right? I'm only half kidding.. It's important to keep your end goal in the front of your mind, but it's also okay if you get off course for a short period. What matters is coming back to that goal. On this week's episode of the Massive Agent Podcast, host Dustin Brohm is here to take the pressure off. The pressure of every waking hour of every single day must be focused on being an agent because it doesn't. We're all human; we can only do so much in a single day. Taking time for yourself doesn't mean you fail. Taking time for yourself and never returning to the reason you started means you fail. Listen and take notes as Dustin walks us through what he does to stay in a growth-oriented frame of mind. What is the first thing you do in the morning? Do you take a shower? Do you check I
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How To Buy 100+ Units While Growing A Real Estate Sales Team w/ Jared Davis
29/12/2022 Duration: 01h12minAs 2022 comes to a close, don't you want to finish off the year in a better standing than where you were back in January? That should be a rhetorical question.. If you are unhappy where you are at now, wouldn't it make sense to position yourself to be more profitable? YES! With a new year coming, nows the perfect excuse to do the necessary re-positioning. You should feel the need to make changes for the better moving into the new year, and if you're not, it's time to take some notes. On the final episode of the Massive Agent Podcast for the year 2022, host Dustin Brohm invites Realtor and Investor Jared Davis from Richmond, VA, to break down the secrets on how he currently holds a rental portfolio of over 120 homes. Not only that, but he has scaled his team, The Davis Group, to 25 agents. This was not always the case.. Jared did not start out with a team of 25 agents working along side of him, but he had to start somewhere. Listen to the conversation as Jared and Dustin discuss how the ov
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5 Things Realtors Must Do For Success In 2023
22/12/2022 Duration: 32minWas 2022 a good year for you? Be honest... As this year comes to a close, we as agents need to focus on moving FORWARD. Because, at the end of the day, that's what matters. Not only looking back at what we could've done or pitting ourselves for the mistakes we've made, but transforming those mistakes into lessons we can take moving forward to, in turn, make 2023 the best and most profitable year for ourselves yet. On this week's episode of the Massive Agent Podcast, host Dustin Brohm lays out the 5 keys for Realtor success in the upcoming year. Online presence - Be seen MORENetworking - Get to know YOUR marketCustomer service - PERFECT what you doThese are just some things we can do to get a head start. And that's what it takes, doing something rather than doing nothing.Ask yourself, "What opportunity or opportunities did I miss out on this year?" Maybe it's creating videos on social media or being communicative with your sphere. Whatever it be, there's definitely
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Why You SHOULDN'T Start a Sales Team w/ Kevin Kauffman
15/12/2022 Duration: 01h24minMost real estate agents enter the industry simply because of the lifestyle they CAN live or, to put it bluntly, for the profits. Most of the time, however, when deciding to enter the industry, agents forget about the market shifts that occur, especially right now. As a result, new agents end up with one foot already out the door, almost anticipating their downfall. If this is you, listen up. On this week's episode of the Massive Agent Podcast, host Dustin Brohm sits down with Podcaster, and team leader of the Group 46:10 Network, Kevin Kauffman. He is also an industry leader, a Realtor with eXp Realty, and the host of the Kevin and Fred Show, a podcast for real estate agents. Kevin is here to explain why he is SHRINKING his team (yes you heard that right) in preparation for the market shift. This episode is more of a back-and-forth conversation than it is an interview, so if that sparks your interest, listen as Kevin and Dustin go into detail on some of the problems they see in the industry. As of now,
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Educate to Dominate w/ Arjun Dhingra
08/12/2022 Duration: 01h11minWhat type of content are you posting? Assuming you make content (if you aren't, you should re-evaluate that), do you make it for yourself or your audience? That is the million-dollar question. Too often, agents are drawn to post what they THINK will do well without looking into the details. You see, there is a method to content creation, and it starts with recognizing and delivering what your audience wants. On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites Mortgage Consultant and content expert Arjun Dhingra, on the show to lay out the blueprint for gaining business traction through social media content. Arjun notes you must be conscious not only of what you want but what the end user wants and needs. Essentially, "do not sell the customer a hamburger if they are asking for a burrito". An easy method Arjun recommends clarifying the news for those who may not understand it, that way, you also never run out of ideas. Too often, individuals look for instant grati
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How to Grow FAST w/ Michael Caraway
01/12/2022 Duration: 59minAre you in a comfortable standing with your real estate business? Maybe you're uncomfortable, but you're continuously working towards stability. If so, listen up. This idea of being "comfortable" in business may seem like a good thing. However, the second you find comfort is the second you stop growing and start limiting yourself to what you THINK is your maximum potential. On this week's episode of the Massive Agent Podcast, host Dustin Brohm sits down with Realtor Michael Caraway to discuss the ups and downs of being a new real estate agent. News flash, It's a bumpy road, but there's certainly a path to follow. Before entering the industry a year and a half ago, Michael had hit a point in his career where he had settled. This lack of growth he experienced catapulted what is now his real estate career, closing deals left and right through social media.Listen to the episode as Michael describes in detail how he became a full-time Realtor in about a year's time. Through
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Hit the Ground Running in a New Market w/ Shelby Traylor
24/11/2022 Duration: 01h08minWhat is one thing that agents DO NOT want to do constantly? Move. Markets. Changing markets for agents is the equivalent of an employee's first day at a new job or a student's first day at a new school. It's an adjustment period that no one really wants to undertake. However, agents move to new markets all the time. Whether it be for family reasons or a job opportunity, moving markets doesn't have to destroy your real estate career. In reality, it can do quite the opposite for you.On this week's episode of the Massive Agent Podcast, Host Dustin Brohm sits down with Realtor Shelby Traylor to talk about the difficulties and benefits of moving markets as a Realtor. Shelby just recently moved from North Carolina to Austin, Texas. Meaning she left the sphere of influence that she built and entered a place where the business proceedings are different. Seems intimidating, right? Well, not for Shelby. After a small adjustment period, she was able to hit the ground running.Listen to the conve
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Random Thoughts for Growth in 2023
17/11/2022 Duration: 28minHopefully, things are going well for you right now. And if they are, keep up the great work...BUT what if you could have done two or three times better? See, 2023's forecast does not seem to be the best for agents. It's estimated about 40% of ALL AGENTS will leave the industry in the upcoming downturn. However, the market for the next 12 months is what the other 60% has been praying for. You can be in that 60%, and here's how.On this week's episode of the Massive Agent Podcast, host Dustin Brohm is here to tell you how to increase your visibility and impact through conversations. While video on social media is still required, what about your real-life interactions? We can let those go unchecked. Have people you meet in person add you on social media but try to refrain from having a "hiring" conversation. Ask yourself this. Is it more powerful if you tell someone how credible you are? Or if they come to that conclusion themselves? People can make that conclusion easily, but you ne
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The NEW Opportunities Agents Have in This Market
10/11/2022 Duration: 32minWho's looking for a new way to get rich in real estate and grow their real estate business? Uhh... EVERYONE! But who is actually taking steps in a time like this to ensure you not only come out more profitable, but have a thriving real estate sales business? NOT EVERYONE! That is where you come in. Despite the interest rates and current market conditions, there are so many silver linings right now for real estate agents, which we go over in detail in this episode.On this week's episode of the Massive Agent Podcast, host Dustin Brohm is here to explain how NOT to fall victim to market conditions, and do quite the opposite. Right now is "separation season," meaning, its time to separate yourself from your former competitors, as well as your former self. Huh? Think about it... If you are not happy with your income or yourself TODAY, separate yourself from that entity, and reevaluate in one, two, or three months. To be more profitable, you have to switch your mindset. Listen to the episode to
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Why "Marry the House, Date the Rate" is GREAT Advice
03/11/2022 Duration: 16minWho couldn't use some solid advice at times? Here's a piece of advice that is super controversial, but in reality, it has an awesome underlying message. The problem with it is the communication from one agent to the other. Somewhere, it gets lost in translation, in turn making it "bad advice". Well screw that, I'm here to tell you that is GREAT advice, and it is up to the agent to really understand what this message means. Even Glenda Baker from TikTok has said this is the worst advice ever, but I disagree. What is hard to understand is that the house stays the same (location, neighborhood, etc...), but what doesn't stay the same is the mortgage or the monthly payment, they are malleable. Marry the house date the rate is not controversial, its factual. You are not stuck with the mortgage, aka date it! The issue is when your telling consumers they CAN refinance when interest rates go down. We need to change that too IF interest rates go down, if they can qualify, then hell yeah,
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How Agents Should Prepare for the Upcoming Recession
27/10/2022 Duration: 31minWhen a recession is coming, what do you do to become prepared? Do you shutter up and weather the storm? OR, do you buckle down and start making yourself more visible on the internet? (Hint: The more profitable option is the latter) Too many agents are frightened by the idea of a recession, understandably - But its time to change your perspective. By increasing your credibility AND your visibility online, you're not only making yourself approachable, but you're making yourself valuable.On this week's episode of the Massive Agent Podcast, host Dustin Brohm is here to talk social media, and not just the fun part of it. In a time like these, where there is uncertainty in the market, people are going to be looking for an advisor. Rather than sitting down and waiting for them to come to you, why don't you put yourself in their lap with video? It seems like a no-brainer until the ball is in your court. Listen to the episode as Dustin draws from his personal experience as well as the experience he
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Leveling up Your Branding w/ Kat Torre from Serhant
20/10/2022 Duration: 59minWhat do people that hire you think about your brand? Let's take a step back, do you even have a brand? Most agents think a brand is just a logo. News flash, it's NOT. There is so much more intricacy to building your brand today than just Canva graphics and listing photos. The biggest opportunity agents can take online is to talk about anything EXCEPT real estate. People want to hire someone that they connect with, are you that person? On this week's episode of the Massive Agent Podcast, Serhant Ventures Brand Architect & Educator Kat Torre joins us to talk about brand development. More specifically, building your brand through genuine, informative, and consistent content. Too often, agents get caught up in the figures and lose sight of who they really are. As a result, viewers and potential clients notice your energy. However, people will notice when you are talking about something you like as well. Listen to the conversation as Kat encourages us to approach building an online brand as bui
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The Viral Video Blueprint for Realtors w/ Neel Dhingra
13/10/2022 Duration: 42minHave you ever sat there and wondered what it would feel like to reach 1 MILLION people with one video? Heck, even 100,000 people would be mind-blowing. We've all been there, thinking that THIS is the video that's going to get me views, followers, and clients...and then it peaks at 200 views. What if I told you there was a way to create videos using a blueprint that guarantees views and virality on every post? On this week's episode, host Dustin Brohm welcomes back entrepreneur and mortgage lender Neel Dhingra, to break down his "viral video blueprint." Neel has successfully accumulated over 120k+ followers on Instagram and millions of views within the last year and has developed a clear-cut understanding of how to make a short-form content video HIT, every time. Listen to the conversation as Neel unveils his secrets about what garnered him so much success in such a short time. Neel urges us to keep in mind that some videos are strictly meant for growth and to reach new people, while o
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How to Crush it From Day One as a Realtor w/ Brian Garside
06/10/2022 Duration: 50minHow long did it take you to close your first deal? Were you crushing it from day one, or was there a learning curve? Way too often, agents' careers are slow to get off the ground mainly due to a lack of preparedness and consistency. For some, it comes naturally, while for others, it requires a little more elbow grease. Either way you look at it, the dream of closing deals left and right IS possible, and it's right at your fingertips. On this week's episode of the Massive Agent Podcast, Realtor Brian Garside from Edmonton, Alberta, joins host Dustin Brohm to explain how he started closing deals within the first two weeks of obtaining his real estate license. Crazy, right? How did he have such a quick turnaround? Brian was able to learn how to monitor his behaviors and habits to make sure that he is doing something at all times. Combining that with his interpersonal skills and friendliness, it was a recipe for success. Listen to the conversation as Dustin picks Brians's mind on the daily ac