Synopsis
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.
Episodes
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How to Achieve True FREEDOM as a Real Estate Agent
15/08/2024 Duration: 33minDo you feel FREE as a real estate agent?I mean truly free. Free to work when and how you want to. To personally work with clients if and when you want to. To take time off from work, but homes still get shown, offered on, and sold. Nothing is more important than freedom, and as an agent, you CAN achieve it for yourself.In this episode, Dustin Brohm discusses the importance of building a real estate business instead of just owning a job. He challenges real estate agents to think bigger and consider the benefits of having freedom, flexibility, and longevity in their careers. Dustin shares personal stories and highlights the need for systems, processes, and a team to support agents in their business endeavors. He emphasizes the importance of making the decision to build a business and offers resources, such as the Ignite Team Builder Summit and the upcoming Massive Agents Society Business Accelerator, to help agents take the necessary steps.***********************RESOURCES :Massive Agent Business Accelerator: 12
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What NOT to Post About When Interest Rates Drop
08/08/2024 Duration: 16minMortgage interest rates dropped a TON over the last week, BUT... what should you be posting about as a real estate agent?I've seen a ton of agents missing the mark with their social media posts, and the ton is all wrong. I explain exactly how real estate agents should be posting about interest rate changes, in a way that doesn't crush your credibility. This episode discusses the recent stock market "crash" and its impact on the real estate industry. Dustin emphasizes the importance of providing context and being empathetic in content creation during turbulent times. He advises real estate agents to be a voice of reason and stability, focusing on educating and advising their audience rather than celebrating short-term wins.Takeaways- During turbulent times, real estate agents should provide context and stability in their content.- Focus on educating and advising your audience rather than celebrating short-term wins.- Be empathetic and considerate of the challenges your audience may be facin
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Why Realtors Should EMBRACE Recruiting
01/08/2024 Duration: 16minToday we're talking about the dreaded "R word" in real estate... Recruiting! Despite the negative reputation recruiting has (rightfully!) earned among real estate agents, Agent attraction and recruiting are actually essential for building a successful real estate business!Recruiting agents is necessary for growth and leverage! You want to start a sales team? You'd better get super comfortable recruiting agents to your team!Agents who want to build a business and have more time freedom need to attract and recruit other agents. There's no way around it!However, it is VERY important to approach agent attraction and recruiting in the right way, always focusing on the best interests of the agents, not yourself or your team. Building a team or referral network requires attracting agents and showing them the value of joining. It is a way to help the industry and provide opportunities for struggling agents.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program t
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The END of NAR Settlement Confusion & Uncertainty?
25/07/2024 Duration: 28minConfused and overwhelmed about the post-NAR settlement rule changes? Welcome to the club! As we're now just a few weeks away from August 17th, the deadline date to implement new rule changes surrounding commission and buyer agency, there seems to be even more confusion and uncertainty than before. But if you're an agent feeling fearful or anxious. ZOOM OUT. Please understand, there will ALWAYS be buyers willing to pay a professional real estate agent for assistance and representation to buy homes. Always.This episode dives deeper into how you can make the next 6 months the most pivotal and lucrative of your whole career.
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How Realtors Can Set Themselves Up to WIN!
18/07/2024 Duration: 23minThis week is a strange episode. One where I didn't quite know what to say, or how to say it. The morning before I recorded the episode, I had a phone call with a brand new agent. She was asking her goals should be for her first year as a Realtor. My response is probably not what you expect. And something she told me about her first year expectations really pissed me off. Also, I share my thoughts and takeaways on the attempted assassination of President Trump and my takeaways from it that relate to life and business. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you sign up
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Embrace THIS Crucial Step in Building Your Real Estate Business
11/07/2024 Duration: 19minGrowing too slow as a Realtor? You're not making enough mistakes!!In this episode of the Massive Agent Podcast, host Dustin Brohm emphasizes the importance of making mistakes and learning from them in order to grow and succeed in business. He shares personal experiences and insights on how mistakes are an essential part of the learning process. Dustin also discusses the upcoming Ignite Team Builder Summit and teases a new accelerator program he is working on to help entrepreneurial real estate agents build successful businesses.
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From New Agent to CEO w/ Jonathan Campbell
04/07/2024 Duration: 01h07minIt's not every day you get to hear from the leader of the #5 team leader in the U.S. and hear how they built it. Today you'll hear from Jonathan Campbell, leader of the number five team in the country, the Jon Campbell Team w/ Real Broker. He shares his insights on building a successful real estate team from the very beginning. He emphasizes the importance of generating leads and leveraging open houses as a powerful strategy. Jonathan advises against hiring agents too soon and recommends hiring outside the industry for hungry, coachable individuals. He also highlights the need for a strong foundation, systems, and culture to retain team members. Jonathan Campbell shares his strategies for finding and attracting talent to his real estate team. He discusses how he targets individuals in other industries, such as car sales and media sales, and shows them the potential for success in real estate. Campbell emphasizes the importance of hiring the right people and creating a system that allows them to thri
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Why TOUGH LOVE Equals More Business for Realtors
27/06/2024 Duration: 22minWant to get hired more as a Realtor? Become comfortable telling prospective buyers and sellers what they DON'T want to hear. When you as a professional deliver "bad news", it builds trust. People are so used to being told whatever they want to hear. But the moment a real estate agent tells them something they may not like, it actually brings the prospect CLOSER to you, not pushes them away. In this episode, Dustin Brohm discusses the importance of developing the skill of telling potential clients something they don't want to hear. He emphasizes the need for intellectual honesty and the power of building trust by providing accurate and truthful information. Brohm also talks about the importance of surrounding oneself with people who have achieved what one wants to achieve and highlights the upcoming Ignite 2024 Team Builder Summit in Salt Lake City. He encourages agents to challenge their current situations and make bold decisions to align with their goals.
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The CHEAT CODE to Sell More Homes
20/06/2024 Duration: 22minLooking for a cheat code or hack to sell more homes as a real estate agent? Well, there is one. And it's probably not what you think. The cheat code for Realtors to sell more houses, make more money, and grow their business comes down to one word: Proximity. The cheat code is the power of proximity, and consistently getting into rooms with people who are ahead of you; agents who are selling way more or who have bigger businesses than you. With that in mind, I'm excited to officially announce HUGE announcement that I've been working on. August 7 & 8, I'm hosting an intimate mastermind in Salt lake City for real estate team leaders, and aspiring team leaders. The event is called Ignite 24 Team Builder Summit, which is specifically for those already running real estate sales teams, and agents who want to. We have some of the BEST and BIGGEST team leaders in the country speaking at the event. - Neel Dhingra - Founder of Forward Academy & industry leader- Paige Steckling - massive socia
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Proximity: The Simple HACK to Sell 3x More Homes
13/06/2024 Duration: 19minHere's a little secret HACK for you real estate agents wanting to 3x your home sales.But first, a secret you may not know. The thing you're trying so hard to do? Uhh yeah, it's been done. It's been figured out already. By tens of 1,000's of agents. You're not trying to do something that hasn't been figured out already. Which leads me to the HACK to triple your home sales...Spend a ton of time around other agents who sell A LOT more homes than you do. That's it. Simple. You're probably not missing tactics, you're missing proximity. In this week's show, Dustin Brohm shares a simple hack to sell A TON more homes: spend more time around people who sell more houses than you. He emphasizes the importance of BEING an entrepreneur and building an actual business in real estate. Dustin deeply explains why having mentors, coaches, and advisors who can provide guidance based off experience is THE main thing that will help you achieve your goals.He encourages listen
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Avoid This HUGE Sales Mistake Many Realtors Make
06/06/2024 Duration: 16minMy BIGGEST pet peeve I have that I see real estate agents and salespeople make way too often is not communicating what's in it for the prospect or viewer. Instead, Realtors are saying lazy crap like "I'd love to jump on a zoom with you!"I'm sure you would. But what the hell is in it for me!?In this episode, Dustin Brohm lays out one of his pet peeves related to sales and marketing, emphasizing how important it is to focus on the needs and interests of others rather than just your goals and desires as a salesperson. You'll learn specific examples of how this concept applies to real estate and get insights on more effective strategies that actually wow the client and leading to you getting hired as a real estate agent way more often.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent
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Are New NAR Rules About to Change Again?
30/05/2024 Duration: 15minJust when we think we have our heads wrapped around the new NAR Rules from the NAR Settlement, the U.S. Government comes in and throws a monkey wrench into everything. Well, potentially. The U.S. DOJ recently said that they don't think that offers of buyers agent compensation should be offered... *checks notes*... ANYWHERE! Excuse me? Uhh no. That's not part of the settlement. However... shouldn't real estate agents assume that if the DOJ wants some changes made, that at some point in the near future, we'll have rules and structure upended and rejiggered, yet again?I do. However, in this episode we talk about what you should be doing right now to ensure that you'll thrive today, next month, or next year, regardless how they change the rules on us. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new M
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Making Social Media FAST & EASY for Realtors w/ Jimmy Conover
23/05/2024 Duration: 50minSocial Media for Realtors should be FAST and EASY, not time-consuming and expensive. Jimmy Conover, a content marketer turned real estate agent, explains how creating high-quality and *authentic* social media content for real estate agents doesn't have to be hard, nor does it need to take a ton of time. He emphasizes understanding the pain points and dream outcomes of your ideal customer and how to tailor your social content to them specifically. Jimmy suggests three content buckets: 1️⃣ community-style events2️⃣ text on the screen that builds connections3️⃣ house tours Jimmy talks about being hyper-local and speaking directly to the target audience at all times. He shares his journey from video production, to agencyo-owner to real estate agent and the challenges he faced in transitioning his content marketing expertise to the real estate industry. Jimmy Conover also explains why he chose REAL Broker over eXp Realty as his real estate brokerage. He explains that while he was initially drawn to the sil
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How to Win EVERY Listing w/ Sharran Srivatsaa
16/05/2024 Duration: 54minThis week, Sharran Srivatsaa, the President of Real joins the Massive Agent Podcast and shares how to completely eliminate objections in listing presentations and buyer presentations.Before becoming the President of Real Broker, Sharran grew the brokerage Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. He is the host of Business School Podcast and before real estate, was a Goldman Sachs and Credit Suisse investment banker.✅ Follow Sharran Srivatsaa:InstagramWebsite***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you
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Simple Events that Produce Leads w/ Kristen Cantrell
09/05/2024 Duration: 42minLearn the keys to doing a successful local event (for free!) that generates a ton of real estate business, with our special guest Kristen Cantrell, founder of Connect and Cultivate. Kristen Cantrell shares her journey of building a successful community and brand. She discusses how she grew the Moms in Real Estate Facebook group from 3,400 to 22,000 members in just six months by being active and creating a safe and positive environment. Kristen emphasizes the importance of consistency and putting in the legwork to build a community over time. She also talks about the Connect and Cultivate brand, which focuses on business, money mindset, community, and health and wellness. Kristen provides insights on event planning, collaboration with local businesses, and finding sponsors. Kristen Cantrell discusses the importance of building relationships and connecting with like-minded individuals in order to grow your business. She emphasizes the value of creating events and communities that foster genuine connections rath
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Should Agents Ignore NAR News Completely?
02/05/2024 Duration: 13minAGENTS, turn off the industry news and get refocused on YOUR BUSINESS!Far too many agents are focused on the wrong crap, and it's really hurting their business. In this episode, host Dustin Brohm discusses why real estate agents should ignore the NAR settlement news (for now) and focus on their business instead. He explains that agents should not get bogged down in the day to day play-by-play of the lawsuits and instead prioritize their marketing, tuning up the CRM, and furthering client relationships. Agents should still stay informed about the changes BUT not let it all distract them from their actual business and actual client relationships. He also highlights the importance of prioritizing time and energy on things that truly matter and actually move the needle of business growth.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusiv
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Simple HACKS for Marketing Your Listings
25/04/2024 Duration: 17minGreat listing marketing ATTRACTS more listings! Use these simple, yet POWERFUL hacks when marketing your listings. When you do, you'll highlight your listings so well that you'll get a flood of future business from neighbors and other sellers who see it, and want their home to be shown the same way. In this episode, Massive Agent Podcast host Dustin Brohm shares some foundational hacks for marketing your real estate listings. He emphasizes the importance of looking at each listing with creativity and intentionality, focusing first on what makes the property unique and attractive. By highlighting the coolest aspects of a property through visually appealing photos and videos, agents can stand out from other agents and attract more future LISTINGS. Dustin provides specific examples of successful listing marketing strategies, such as using professional videography, showcasing unique features like decks, views, proximity to parks, shopping, etc, and how to use drone video to show off proximity to desirab
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Avoid This DANGEROUS Mistake Agents Often Make
18/04/2024 Duration: 18minMany Realtors make the mistake of reacting negatively when they don't get hired by a friend or family member. In other words, throwing a hissy fit when they don't get hired. Behavior like this is petty, childish, and shows a huge lack of professionalism. Agents, for the love of God, DO NOT throw a hissy fit. Instead, focus on understanding why you weren't hired and ask how you can improve. Reacting negatively only pushes potential clients away and damages relationships. Agents must adopt an abundance mindset, realize that not getting a particular client may be a blessing in disguise, and use the time saved to work on your business and attract even more clients.Takeaways:Reacting negatively when not getting hired by a friend or family member is unprofessional and damages relationships.Agents should focus on understanding why they weren't hired and how they can improve.Adopting an abundance mindset and realizing that not getting a particular client may be a blessing in disguise can lead to b
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What I Learned after 45 Days at Real Broker
11/04/2024 Duration: 28minIn this new episode, I share what I've learned in the first 45 days after leaving eXp Realty and joining Real Broker. I'll lay out a few of the benefits of Real Broker, including what surprised me about the revenue share program, the company-wide culture, and the technology. I'll tell you about what I believe are some pretty exciting opportunities for financial growth, such as the Real Wallet project. I'll go over what I learned about seizing opportunities, some mistakes I made as a leader, being selfish in a healthy way, and recognizing when the grass is truly greener on the other side.
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Selling Fewer Homes on Purpose?
04/04/2024 Duration: 16minRealtors should sell fewer homes, on purpose! For any real estate agent that wants freedom and flexibility, "selling more homes" may be the exact opposite goal that you should have. In this episode, Dustin Brohm discusses what he means by selling fewer homes on purpose, what that looks like for you as a Real Estate Agent, and ways to build a real estate business with the mindset of an entrepreneur. He emphasizes the importance of thinking like a CEO and creating systems and infrastructure that allow for growth and flexibility. Brohm suggests partnering with or learning from successful team leaders who have already built profitable businesses.