Synopsis
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.
Episodes
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How to Get CLIENTS From Instagram as an Agent w/ Brad the Realtor
28/03/2024 Duration: 53minBrad Scott, aka Brad the Realtor on Instagram and TikTok, shares his journey of INSANE growth on social media through his very "unique" and hilarious videos.You may recognize Brad from the "This
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What the NAR Settlement ACTUALLY Means for Real Estate Agents
21/03/2024 Duration: 30minThe Real estate industry has just changed FOREVER... and you should be HAPPY about it. This is a great thing for agents and consumers. On Friday, March 15, 2024, The National Association of Realtors® (NAR) has agreed to a landmark settlement in industry lawsuits, paying $418 million in damages and agreeing to sweeping changes in the U.S. commission structure. Legal counsel for the trade association agreed to the settlement terms early Friday morning.According to NAR’s own statement, today’s settlement, if approved by the federal court judge, would settle all legal claims against NAR, as well as “over one million NAR members, all state/territorial and local REALTOR® associations, all association-owned MLSs, and all brokerages with an NAR member as principal that had a residential transaction volume in 2022 of $2 billion or below.” Along with paying $418 million in damages, NAR has agreed to put in place a new rule prohibiting offers of buyer broker compensation on the MLS.NAR has also agreed to a new rule that
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Why I Just Left eXp Realty for REAL Broker
14/03/2024 Duration: 41minAfter nearly 6 years at eXp Realty, I have switched to REAL Broker. In this episode of the Massive Agent Podcast, I break down my reasons for the decision. I lay out, in detail, why I believe Real Broker is so dramatically better and why it was worth potentially leaving 340+ agents and $1,000's in unvested stock options behind at eXp. Dustin Brohm announces his departure from eXp Realty and explains his reasons for joining Real Broker. He discusses the challenges he faced in making this decision and the impact it will have on his business and agents. Dustin highlights the issues he experienced at eXp Realty, including a bloated company structure and a declining reputation. He contrasts this with the culture and collaboration at Real Broker, emphasizing the importance of a level playing field and access to resources for all agents. Dustin also praises the superior technology and growth opportunities at Real Broker, including a more lucrative revenue share model.Have questions about REAL Broker? Let's
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How to Get Hired More in 2024
07/03/2024 Duration: 26minIn this episode, host Dustin Brohm discusses how to sell yourself more effectively in the ever-changing real estate world. He addresses the Department of Justice's proposal to decouple buyer's agent commissions and the response from real estate agents and consumers. Dustin emphasizes the need for agents to "package up" their services in a more attractive way to show their value to clients, and breaks down exactly how to do it. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you sign up, we'll literally become business partners and I'll personally help
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Simple Mindset HACK to Sell More Homes
29/02/2024 Duration: 22minLearn this simple, yet powerful mindset hack that WILL transform your real estate business and help you achieve your goals waaaay faster. The hack involves asking yourself on a regular basis, 'What would a top producer do in this situation?' and then acting like one. Dustin explains how this mindset trick can be applied to all different aspects of a real estate agent's career, from getting your business off the ground, to becoming a top producer, to transitioning into a team leader and building leverage for yourself. You'll learn the importance of thinking and acting like a CEO, controlling your day, and building credibility with clients. By training clients to respect your time and setting expectations, you can create a successful and fulfilling real estate business.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusivel
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Why I Deleted My Instagram Account and Started Over From Scratch
22/02/2024 Duration: 27minYes, 2 years ago I completely deleted my Instagram account with 14,000+In followers and started over from scratch. In this episode, I explain the reasons behind WHY I chose to start from scratch 2 years ago, and the impact it had on my engagement and growth since then. While 90% of people DO NOT need to delete their accounts, Dustin breaks down the problems caused from buying fake followers years ago and the chronic content underperformance as a result. He emphasizes the importance of consistency, quality, and authenticity in building a 100% organic, genuine, and highly engaged audience on Instagram... and how to use that to drive more SALES.Takeaways:➡️ Deleting an Instagram account and starting over can be a beneficial move in certain situations, especially if you ever bought fake followers or paid for some fake engagement boosting service (auto-follow/unfollow, fake comments or likes, etc).➡️ Fake followers limit engagement and performance, putting a ceiling on the reach and impact of your content.➡️ Reviv
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How Agents Have Their Priorities Backwards
15/02/2024 Duration: 22minIn this massively important episode of the Massive Agent Podcast, host Dustin Brohm lays out the importance of having the right habits and priorities as a real estate agent. He emphasizes the need to be dedicated to scheduling and religiously following a calendar to ensure that the most important tasks *and personal time* actually get done. Dustin shares some personal stories and examples to illustrate the impact of prioritizing family and personal time over showings and meetings. Then at the end, Dustin announces the reopening of the Massive Agents Society coaching group and offers a discount for new members.Massive Agent Society: https://www.massiveagentsociety.com/joinUse Promo code: MARCH500 for $500 off the Annual membershipTakeaways• Building the habit of using a calendar and scheduling important tasks is crucial for success as a real estate agent.• Prioritizing family and personal time is essential for a balanced and fulfilling life.• Taking charge of your day and following a schedule allows for better
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How Interest Rate Talk is HURTING Your Business
08/02/2024 Duration: 16minIn this week's episode of the Massive Agent Podcast, host Dustin Brohm discusses why the way most real estate agents talk about interest rates can actually HURT your business. He emphasizes the importance of providing context and education to clients, rather than solely focusing on interest rates being down. By acting as an advisor and guiding clients through the home buying process, agents will build trust and gain long-term relationships.➡️ Takeaways:• Avoid making the conversation solely about interest rates, as it can lead clients to only seek your services when rates are low.• Provide context and education to clients about the implications of interest rates on their home buying decisions.• Act as an advisor rather than a salesperson, offering guidance and insight to clients.• Emphasize the value you provide beyond interest rates, such as your expertise, service, and support.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to th
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From Viral Video to BIG Luxury Realtor w/ Paige Steckling
01/02/2024 Duration: 49minIn this week's episode, THE Paige Steckling (aka @utahrealestatepaige ) shares her journey of building a successful real estate business through viral videos and clever social media marketing. She emphasizes the importance of providing value and exceptional service to clients, as well as the need to balance viral content with educational content. Paige discusses the impact of controversial videos and the role of social media in building credibility. She also highlights the significance of investing in marketing and advertising, including targeted ads and listing packages. Paige shares her experience in hiring and building a team, as well as the importance of implementing systems and organization. She concludes by discussing the challenges and rewards of balancing business and family life. In this episode, Paige describes exactly how she built her personal brand as a real estate agent. She shares insights on content creation, strategy, and engaging with her audience. Additionally, she talks about the ch
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Rethink Everything You Think is Working
25/01/2024 Duration: 24minWhat if everything you THINK is working, is actually not? It's underperforming, and a couple tweaks would turn good results into GREAT results. Hey, Massive Agents! It’s Dustin Brohm here, and I'm dropping more gold nuggets for you this week in episode 318. If you're cruising along in your real estate biz thinking, "I'm doing OK," but deep down, you're itching for that massive leap forward, this episode is for you. I'm about to shake up your entire frickin' world by suggesting you might wanna rethink everything you thought was working for you. Yep, everything. Here's Why You Should Tune In:‣ We're celebrating our 6th birthday (better late than never, right?) and smashing past a million downloads.
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BIG Misconceptions Agents Have About Growing Their Business
18/01/2024 Duration: 28minIn this new episode of the Massive Agent Podcast, host Dustin Brohm dives deep into a few BIG misconceptions that hold many real estate agents back from achieving rapid growth. With his personal journey as a backdrop, Dustin debunks these myths and shares actionable insights for agents to accelerate their success in 2024.Key Takeaways:Massive Agent Referral Network: Learn about the recent launch, current success with referrals, and how to become a part of it. Power of Mindset: Dustin emphasizes the importance of mindset over scripts or secret formulas. Effective Communication: It's not about the words but the energy and intention behind them.Consistency is Key: Top earners are consistent, reinvest in their business, and don't seek shortcuts. Becoming a True Business Owner: Tips on how to think and act like a CEO, delegate tasks, and focus on income-producing activities. The Value of Coaches and Mentors: Why having a mentor can accelerate your growth and implementation. Action Over Information: Dusti
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New Objections Agents Get and How to Overcome Them
11/01/2024 Duration: 32minGet ready for episode 316 of the Massive Agent Podcast, hosted by the one and only Dustin Brohm from Salt Lake City, Utah. This episode is jam-packed with insights, laughter (including a hilarious Mic Gate fiasco), and real-talk about the objections that real estate agents will see more this year, and exactly how to overcome them.
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The FORMULA to Earn $500k Every Year as a Real Estate Agent
04/01/2024 Duration: 40minIn this new episode of the "Massive Agent Podcast " host Dustin Brohm presents a roadmap, for real estate agents who want to earn $500,000 per year. With the arrival of 2024 Dustin approaches the topic with enthusiasm and a practical no nonsense approach. He acknowledges the challenges faced in during 2023, then uses them as a foundation to develop a stronger strategy for achieving significant income goals. The episode focuses on the intricacies of setting and accomplishing targets particularly honing in on the coveted half million dollar annual income milestone for real estate agents.Dustin methodically breaks down the intimidating goal of earning $500,000 into manageable steps. He dives into not setting goals but also understanding and executing day to day activities that collectively contribute to these objectives. He highlights the power of engineering by explaining how to deconstruct the income target into monthly weekly and daily benchmarks. Dustins strategy includes advice on increasing commi
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Decisions Agents Must Make for 2024
28/12/2023 Duration: 26minWelcome to Episode 314 of the Massive Agent Podcast! I'm back with a power-packed episode to end 2023 and propel you into an incredible 2024... if you make the right decisions now, that is .In this episode, I dive deep into why 2024 should be your year of choice, where you get to decide the trajectory of your career and life. I'm talking about major, life-changing choices that can propel your real estate career to new heights.It's all about choices and actions. 2024 is not just another year; it's a year where you can redefine your entire career. Whether it's changing brokerages, building a team, or shifting your market focus, the key is to make bold decisions and follow through with determination.Resources mentioned:
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What's REALLY Possible for Real Estate Agents with Matt Kane
21/12/2023 Duration: 57minMatthew Kane joins the Massive Agent Podcast once again to talk about how he's now starting other businesses that work together with his big real estate sales team of 20+ agents, and how his new investing arm is making more money than anything else. Matthew Kane is a real estate agent in Wilmington, NC who sells 200+ homes per year and runs Tidal Realty Partners, one of the fastest growing, highest selling teams in North Carolina.
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5 Things Agents Should Expect in 2024
14/12/2023 Duration: 30minIn this episode, we're peering into the crystal ball for 2024. I'm here to deliver 5 bold predictions for 2024 that are set to shake up the real estate world next year. Buckle up, because we're diving deep into a sea of predictions that'll get your entrepreneurial gears spinning and your strategic mind buzzing!First up, get ready to stuff your wallets, because 2024 is looking like a cash bonanza for agents! We're talking bigger profits thanks to a smorgasbord of new tools aimed at ramping up productivity and slashing costs. Plus, with the real estate herd thinning out, there's less competition to sweat over. And, hold onto your hats – interest rate cuts are on the horizon, which means a stampede of buyers and sellers is about to hit the market. This is your golden opportunity to shine brighter than a disco ball at a '70s dance-off!But wait, there's more! The drama's cranking up to eleven, with lawsuits and industry upheaval set to keep things spicy. We're talk
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GREAT News for Real Estate Agents in 2024
07/12/2023 Duration: 18minIn this episode of the Massive Agent Podcast our host Dustin Brohm shares some exciting predictions about the coming interest rates cuts and when the surge in home sales is coming. During the episode Dustin introduces the Massive Agent Referral Network highlighting how it's different than most other Referral Networks for Agents. Agents will need to qualify to represent their market. He also provides details on what it takes for agents to become part of this network. Moreover Dustin emphasizes the significance of agents keeping themselves informed. Suggests ways they can empower their clients by sharing valuable insights about upcoming market changes. The episode concludes with a motivating message from Dustin urging agents to prepare for a boom, in business brought about by these anticipated market shifts.Resources mentioned:
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How to Guarantee Success in 2024 as an Agent
30/11/2023 Duration: 25minIn this new episode of the Massive Agent Podcast, host Dustin Brohm emphasizes the importance for real estate agents to begin their preparations for 2024 today. Dustin believes that agents who don't plant seeds for business growth now are already falling behind. Dustin provides advice on how real estate agents like you can make strides in the remaining weeks of 2023, which will set you up for a massively successful 2024.During the podcast Dustin underscores the significance of taking these last weeks of the year and using them to lay down some serious groundwork for a kick-ass start to the new year. Real Estate agents need to be more proactive than ever and maintain a visible presence in their potential clients lives. Additionally Dustin outlines success strategies like networking, creating engaging social media content and harnessing YouTube as a powerful marketing tool. He concludes by urging agents to start preparing for 2024 of waiting for the new year and encourages them to remain resilient and proa
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The BIGGEST Opportunity for Agents in 20+ Years
23/11/2023 Duration: 25minCould 2024 be a GOLD RUSH for Real Estate Agents? In this new episode of the Massive Agent Podcast, host Dustin Brohm shares a timely message for real estate agents as we wind down 2023 in some of the "toughest" market conditions we've seen in decades. Dustin passionately argues that this current real estate climate presents one of the BEST opportunities for agents in the past twenty years. Dustin encourages agents to view this moment as a gold rush rather than a doomsday scenario. He emphasizes that agents are at a crossroads where they must make a choice between failure and unprecedented success.Throughout the episode Dustin outlines five factors for thriving in this market environment. He emphasizes the importance of making a commitment to succeed building confidence, addressing and overcoming client objections effectively and clearly communicating ones value proposition. Additionally he highlights the significance of surrounding oneself with entrepreneurial minded peers suggesting that the
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THE YouTube Masterclass for Realtors w/ Owen Video
16/11/2023 Duration: 01h43minRealtor, behold... THE YouTube Masterclass for Real Estate Agents thanks to this new episode of the Massive Agent Podcast with renowned YouTube strategist, Owen Video. Owen and host Dustin Brohm dive DEEP into the realm of YouTube exploring strategies that real estate agents can utilize to maximize their presence, on the platform. From crafting content to implementing marketing techniques this episode offers valuable insights for agents seeking to enhance their digital footprint.In this episode, Owen Video provides advice for real estate agents looking to establish and expand a successful YouTube channel. He shares his expertise on how to build and grow a presence on the platform.Key Discussion Points:✅ The Significance of YouTube in Real Estate; Owen imparts his expertise on why YouTube holds importance for real estate agents and how it can significantly influence their marketing strategies. ✅ Achieving Virality on YouTube; Insights into creating content with the potential to go viral thereby expanding reac