Perfectly Mentored With Jason Portnoy

In this episode of The Perfectly Mentored, Jason is back with his LIVE Q&A Show.Jason answers questions about why investing in online advertising pays off, the hottest tools his tech stack, why content creation doesn’t always need creativity when to fire or educate a client, why Facebook is still an excellent platform for marketing, and what he’d want to be famous for (he used to play electric bass!). Trust us, you wouldn’t want to miss this one! And if you’re looking for some answers to your own questions, just send them in. We might just feature them in our next episode!Get notified when we Jason goes live and submit your questions by CLICKING HERE Topics Covered  What do you see as the biggest mistake people make when starting online ads? [1:29]What is your agency tech stack? [4:36]I want to create more content, but I don’t know what I should be posting about. [9:05]How do you handle difficult clients? [11:59] Why are you so into Facebook ads when everyone else is abandoning ship? [15:47]If you could b

Online marketing is a complex landscape with various layers to familiarize yourself with. And, yes, it’s not going to be easy. But if you want to grow your business and keep up with your competitors, then this is something you’ll have to figure out soon. Fortunately, you won’t have to do it alone because Justin Brooke is here to guide you through the process! In his highly-anticipated return to the Perfectly Mentored podcast, Justin Brooke and Jason share valuable online marketing tips and insightful career advice for all our lucky listeners. You won’t want to miss this! Topics Covered  How has the online marketing landscape changed over the last couple of years? [1:36]In your eyes, what’s going on around ‘attribution’? [5:32]How much do you see people complaining about things that are out of their control compared to those doing something? [10:00]How would you tell clients to hold agencies accountable? [14:01]Since advertising costs are rising, what are your top 3 or 5 tips for lowering them? [16:46]What’s n

“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by his listeners. This week, we’re diving into a handful of relevant topics for small business owners, including those in the marketing and e-commerce spaces. In this episode of The Perfectly Mentored Podcast’s weekly Q&A Show, Jason spills the beans on everything media and business: metrics for email marketing, strategies for effective advertising, media buying, and the hottest e-commerce tools to date. Trust us, you wouldn’t want to miss this one! And if you’re looking for some answers to your own questions, just send them in. We might just feature them in our next episode! Topics Covered  What are some good metrics to pay attention to for email marketing? [1:32]What’s the best strategy to get started on running ads for an online store? [4:55] Where do I find a good media buyer? [8:40]What’s one e-commerce tool that we should be paying attention to right now? [18:04]Want to work with Jason one-on-

Copywriting is more than just getting your reader hooked and sparking interest in your offer.It’s the art of building connections through storytelling, communicating your brand, and speaking to your audience’s emotions.This has long been the mantra of copywriting savant Chris “Mr. Moneyfingers” Haddad in helping businesses use words to drive over millions of dollars in sales.Having ventured into the copywriting and marketing scene over a decade ago, Chris proved to be a natural, earning six figures as a direct response copywriter during only his first year on the job. From there, he could only go up—he’s one of the most elite copywriters of today.In this episode of the Perfectly Mentored Podcast, Jason picks Chris’ brain about his copywriting course, the P.I.G. Method, the importance of defining and understanding the business’s brand and offer, and his take on the right approach to copywriting.Topics Covered:Chris’s background. [2:20]What are the steps of the P.I.G. Method and what does that mean for an avera

Today’s episode is a little different. Today, Jason is going to be answering all YOUR questions about everything business and marketing.If you missed the first episode last week, “Ask Jason” is a new weekly segment where Jason Portnoy himself answers the questions his listeners send in. This week, we’re diving into everything from networking, ad testing, expanding into new markets, and even a little of Jason’s nerdy side.Trust us, you won’t want to miss this one. And if you’re looking to get some answers of your own, just send in your questions and we might just feature them in our next episode!Topics Covered:What do I tell my client when they press me for a price without telling me their budget? [1:47]Are Tiktok ads performing well right now, similar to Facebook ads? [5:37]Superman or Batman? [8:42]How do I target certain people on Facebook if there’s no interest category for them? [11:45]Tea versus Coffee [15:50]How do you get big-name guests on your podcast, and how do I do the same? [18:08]How do I know w

Most of us think we know how money works. But do we really know how it works?And there’s no one better to show you the ropes than the Money Mentor himself—Chris Naugle. Chris is a professional snowboarder turned money mogul and is currently the founder of The Money School™.  Over his 16 years of high-level experience in finance and the advisory industry, he’s built 19 companies that have featured in Forbes, ABC, and House Hunters and empowered thousands of Americans by giving them the right financial knowledge. He specializes in wealth-building, alternative investments, and retirement strategies.In this episode, Chris Naugle returns to give us a short but insightful masterclass on money, investing, insurance, and more, so don’t miss it!Topics Covered:What’s your take on what’s going on with the economy right now? [1:40]Where should we be putting our money right now? [10:21]When is the right time to enter back into the market? [18:51]What’s your advice for people who have availability to invest? [22:36]The way

Setting up a business for profitability, scalability, and success is a challenge all entrepreneurs face—and not just startups.The problem with these is that they cover a wide array of issues, from marketing all the way to the lead conversion process. Some of these issues are fundamental while others are more technical and specialized, which means there’s no one solution to any of them.For sure, there’s a lot to unpack, unlearn, and rediscover. But if you keep an open mind for the right strategies and practices, you’ll be able to find your bearings sooner than you think.In this pilot episode of The Perfectly Mentored Podcast weekly Q&A Show, Jason answers the first batch of burning questions submitted by his listeners about everything scaling, growing, and marketing.Topics Covered:“What’s a good budget for daily spend on ads?” [1:37]“How do I figure out why my site isn’t converting as high as it should be?” [4:51]“How do I convince my clients to go on to TikTok?” [7:34]“How do I test the market for my new

The journey to becoming a successful entrepreneur isn’t easy—if it was, we wouldn’t see so many new business owners fail in the first year. You must be prepared to deal with a ton of anxiety, uncertainty, and many other challenges that will test you in every way.So let “The World’s Most Disciplined Man” guide you—none other than Craig Ballantyne! Craig is an accomplished author, business coach, and personal trainer who is positively hellbent on helping people live their best lives. He’s come a long way since struggling with crippling anxiety when he started out as an entrepreneur. Today, Craig has built five 7-figure businesses, written 3 hit books including a Wall Street Journal best-seller, and helped thousands earn more while working less.In this episode of the Perfectly Mentored Podcast, Craig Ballantyne is here to empower entrepreneurs to take control of their time and make the most of each minute. If you need some inspiration today, tune in!Topics Covered:What’s your advice for those struggling with anx

Behind every successful business is a visionary with a groundbreaking idea. But what many business owners fail to recognize is that the vision isn’t enough—you need direction. And you can’t have that if you don’t know where you stand.For big-time entrepreneur enabler James Orsini, there are two vital things a growing business needs besides vision: knowing your numbers and integration. These allow entrepreneurs to recognize patterns and ultimately grow.James began his career in public accounting at KPMG Peat Marwick, where he discovered his natural propensity for creativity and business execution. He’s since landed nearly all C-suite levels you can think of, such as MSL CFO, SITO Mobile CEO, eventually becoming CIO and then COO at VaynerMedia. Today, he collaborates with business savant Gary Vaynerchuck and is president of The Sasha Group: a VaynerX company built to help businesses grow exponentially.In this episode of the Perfectly Mentored Podcast, James Orsini discusses the significance of integration, unde

We all want ads that convert. A sales letter that creates floods of customers. A VSL script that makes people drop what they’re doing and buy from you. The problem is that not all of us are David Ogilvy and can do that! (Don’t know who he is? Google him. One of the greatest ad men of all time). I was lucky enough to be taught by a mentor of mine a system to make writing copy that converts.Today, I’m sharing it with you.You can also WATCH THE TRAINING HEREConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

If you’re a business owner and you haven’t convinced yourself that marketing should be one of your top priorities, listen up—marketing matters. Why? Because it’s how you’ll get people’s attention and convince them of the value of your products and services. Mastering it is the key to your success.But here’s the thing—marketing is always changing. Even now, as you’re reading this, the marketing landscape is constantly providing entrepreneurs with new hurdles to overcome. Luckily, our next guest is someone who can help you become a better marketer. When it comes to marketing, Rich Schefren’s name is one you shouldn’t forget. The guru to the gurus.In this episode of the Perfectly Mentored Podcast, Rich Schefren joins Jason Portnoy to provide some insight into the current marketing landscape, as well as essential tips and strategies that all entrepreneurs can start using right now!Rich is a recurring guest on the Perfectly Mentored Podcast. You can listen to the previous episode where we had him as a guest by cli

Entrepreneurs are not always in control of their time. Often times our calendars are a mess and end up ruling (and destroying!) us. I was guilty of not focusing my time the way it should be. Maybe you're having this issue too... But between managing my businesses, my time… it just got chaotic…  Until I met someone (Hi Oli!) a little over a year ago who showed me a better way. He taught me the power of the 4 P’s and it truly SAVED ME.  Since implementing it, productivity shot up, and results followed. It truly is a better way and I feel this could really help more people… I wanted to show you the method I learned (and now teach in my group) that changed everything for me. Hope you enjoy it and find it useful.You can WATCH THE TRAINING HEREConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Cryptocurrency is blowing up. Everywhere you look, it’s like someone is talking about NFTs, the blockchain, Bitcoin, the list goes on. More and more people are investing in crypto and using it to transact and grow their wealth. But what do you really know about cryptocurrency?Our guest today is someone who’s been in the business for over a decade now, and it’s none other than Jordan Fried! He is a blockchain evangelist, crypto-capitalist, former co-founder and CEO of Buffered VPN, and was on the founding team of Hedera Hashgraph. Jordan is currently the Chairman and CEO of Immutable Holdings, the blockchain holding company that owns and operates a number of big-time cryptocurrency sites, such as NFT.com, 1800Bitcoin.com, CBDC.com, HBAR.com, Immutable Asset Management, and more. In this episode of the Perfectly Mentored Podcast, Jason Portnoy welcomes Jordan Fried to the show to share his wealth of cryptocurrency knowledge and investment tips. If you’re interested in learning all about the future of money, def

The marketing industry of today looks almost nothing like it did less than a decade ago. The wealth of new tools and platforms, new expectations, and changes in the market have forced agencies to adapt—or get left behind. But despite the trends and the many changes, agencies still have a place on the playing field. If you want to know where they fit in the future of marketing, our guest today is here to lay it out for you.We’re welcoming back our (unofficial) Perfectly Mentored Podcast co-host—Nick Shackelford! It’s his third time on the show, but we’re still just as excited to have him. He’s a brilliant business leader, and one of the world’s most successful e-commerce and Facebook marketers. Nick is the current managing partner of Structured, a highly-collaborative DTC digital marketing agency.In this episode of the Perfectly Mentored Podcast, Nick Shackelford joins Jason Portnoy to share his thoughts on the current state of marketing, building in public, and the changing role of agencies and marketers. Wel

To truly be successful, you must be able to take the lessons you’ve learned from your career and apply them not just to your profession, but to your personal life as well. If you can constantly find ways to improve and balance all aspects of your life, then that is an achievement that no one can ever take away from you.That’s exactly what Jeremy Delk has been able to do. He is an accomplished investor, founder, and entrepreneur in several entities across industries and countries. He acquired experience and expertise from the financial sector with Fidelity Investments, which eventually led to him becoming the founder of Delk Enterprises in 2002. In this episode of the Perfectly Mentored Podcast, Jeremy shares lessons that he learned throughout his career, several of which can be applied in various aspects of life. This episode is fun yet insightful conversation about business and life in general, so tune in if this is something that interests you!Topics Covered:How did you get started? [1:47]Do you truly love

We’ve all experienced low points, setbacks, or even trauma in our lives, and these experiences can stay with us for years afterward. They can mess with our minds and spill over into our personal lives or careers. Fortunately, there are ways to heal and find inner peace.It also helps to learn from someone who’s already found ways to do so, like Gabby Bernstein. Gabby is an international speaker, spiritual teacher, and #1 New York Times bestselling author. Her mission is to help people find their purpose in life by letting go of their fears, insecurities, and past traumas.On this episode of the Perfectly Mentored Podcast, Gabby Bernstein talks about her journey to becoming an author, her new book: "Happy Days: The Guided Path from Trauma to Profound Freedom and Inner Peace" and how she was able to transform herself and her mindset. This episode is packed with inspiring stories and valuable insights! Don’t miss it.Topics Covered:Tell us about your journey. [1:37]What’s one of the most important mindset

Jason was a guest on the Build Grow Scale podcast where Jason shared with host Tanner Larsson the strategy on how to grow to seven figures and beyond using "Compound Layering"Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Jason shares 6 strategies to land more clients that most people aren't doing therefore giving you the ultimate edge over your competition.Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Jason tackles the 5 reasons why your business isn't growing or not growing as fast as you'd like.Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Do you find joy in being an entrepreneur? Do you have a genuine passion and appreciation for what you do? Well, if you don’t, it’s going to be really hard to succeed—because, before success, there’s a long road full of rejection, frustration, and hard work ahead of you.David Segal knows this from experience. An entrepreneur and tea-lover, he is best known as the founder of DAVIDsTEA, and the co-founder of Firebelly Tea and Mad Radish. David is someone who knows how to use his passion to overcome the many challenges of being an entrepreneur. In this episode of the Perfectly Mentored Podcast, David returns for the second time to talk about launching Firebelly Tea, the lessons he learned about pivoting and iteration, and the importance of loving what you do as an entrepreneur. You won’t want to miss this!Topics Covered:What’s the biggest lesson you’ve learned since going direct-to-consumer (DTC)? [6:57]What surprised you the most about how you’re starting now versus how it was when you last started? [8:32]The im