Perfectly Mentored With Jason Portnoy

The marketing industry of today looks almost nothing like it did less than a decade ago. The wealth of new tools and platforms, new expectations, and changes in the market have forced agencies to adapt—or get left behind. But despite the trends and the many changes, agencies still have a place on the playing field. If you want to know where they fit in the future of marketing, our guest today is here to lay it out for you.We’re welcoming back our (unofficial) Perfectly Mentored Podcast co-host—Nick Shackelford! It’s his third time on the show, but we’re still just as excited to have him. He’s a brilliant business leader, and one of the world’s most successful e-commerce and Facebook marketers. Nick is the current managing partner of Structured, a highly-collaborative DTC digital marketing agency.In this episode of the Perfectly Mentored Podcast, Nick Shackelford joins Jason Portnoy to share his thoughts on the current state of marketing, building in public, and the changing role of agencies and marketers. Wel