Perfectly Mentored With Jason Portnoy

Copywriting is more than just getting your reader hooked and sparking interest in your offer.It’s the art of building connections through storytelling, communicating your brand, and speaking to your audience’s emotions.This has long been the mantra of copywriting savant Chris “Mr. Moneyfingers” Haddad in helping businesses use words to drive over millions of dollars in sales.Having ventured into the copywriting and marketing scene over a decade ago, Chris proved to be a natural, earning six figures as a direct response copywriter during only his first year on the job. From there, he could only go up—he’s one of the most elite copywriters of today.In this episode of the Perfectly Mentored Podcast, Jason picks Chris’ brain about his copywriting course, the P.I.G. Method, the importance of defining and understanding the business’s brand and offer, and his take on the right approach to copywriting.Topics Covered:Chris’s background. [2:20]What are the steps of the P.I.G. Method and what does that mean for an avera