Local Seo Tactics And Digital Marketing Strategies

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attracting them? This episode will give you great info on how to identify niche-specific keywords to help your business stand out in your field and attract new business.   Got a question for the team? Let us know! Visit us at localseotactics.com/questions and shoot your question our way!   Thanks for checking us out, and enjoy the show!   What you’ll learn Why it’s important to think about the keywords associated with your niche business. How to establish yourself as an authority to improve your Google ranking. What steps to take to apply your knowledge about your niche to your SEO goals. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-does-getting-niche-in-your-business-impact-your-seo-and-your-website-itself/

In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your website. This episode will help you to learn the importance of identifying where to build relevant backlinks to your website, and how those meaningful links will improve your SEO!   Got a question for the team? Visit us at localseotactics.com/questions to let us know! We love listener questions and can’t wait to hear from you.   Thanks for checking us out, and enjoy the show!   What you’ll learn What is a citation. Why is it important to build citations. How to find great spots to build citations for your business online. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-important-are-citations-for-local-seo-and-your-business/  

If you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tactics, Bob, Jesse, and Sue discuss the advantages of using landing pages as opposed to different websites to improve your SEO. By utilizing landing pages for your website, you improve the “gravity” of your brand, helping your business grow!   Do you have questions for our team? Visit us at localseotactics.com/questions to let us know! If you leave us a voicemail question that we use on the show, we’ll send you a free Intrycks t-shirt!   Thanks for checking us out, and enjoy this episode. What you’ll learn It’s important to build landing pages rather than different websites for your business. Landing pages built into your overall website improve your SEO. Linking GMBs to landing pages rather than your website can also help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-locati

Jesse gives a refresher on your basic website SEO checklist to make sure that you’re hitting all the right areas! From reassessing your domain name to keyword research and more, this episode will help you to create meaningful goals for your SEO to improve your online ranking and more.  If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don’t forget to like and subscribe to keep up on future updates! Thanks for checking us out. What You’ll Learn The value of weaving keywords into your domain name. Why landing pages may be more important than your general home page. How blog pages can be great SEO content that can be leveraged multiple times. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-checklist-to-make-sure-your-website-is-optimized-in-the-right-areas/

In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We’re here to help. Visit us at localseotactics.com/questions to learn more!  Thanks for checking us out. What You’ll Learn Why it’s helpful to embed a map from Google on your webpage. How to use Google to create driving directions and get easy copy and paste links. What sort of signals this can send to Google to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-driving-directions-to-improve-seo-and-conversion-rates/

If you’ve ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at localseotactics.com/questions! Call in and leave us audio or send us an e-mail, either way, we look forward to hearing from you. Thanks for checking us out, and enjoy the show. Why “Crawl, Walk, Run” is a good approach to growing online. How it’s possible to rank a Facebook listing or other online source. What to keep in mind when applying SEO to a Facebook page. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-perform-seo-on-a-facebook-page-so-that-it-ranks-in-google-search/

In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you’re seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, don’t forget to take advantage of Keith’s special offer for our listeners! It provides a tremendous value. Got a question for the team, or for a future episode with Keith? Let us know! We’re here to help. Thanks for checking us out, and enjoy the show. What You’ll Learn What makes consumers click on certain links over others. Why looking at your competitors can help you inspire your own branding and copy. How to create copy that generates clicks. View the show notes, resource links, episode transcript, and watch the vide

Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for the team? Let us know! We love hearing from listeners and look forward to answering your questions. Thanks for checking us out, and enjoy the show! What You’ll Learn What to consider in terms of adapting to the current landscape. Why keeping your information up to date online is important. How to prepare for potential shifts in business as winter approaches. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/business-covid-concerns-update-your-online-b

In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “too” local, making an 800 number more beneficial, or does your local number help your website’s rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO.  Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions.  Thanks for listening, and enjoy the show! What You’ll Learn Why a local number may build trust from potential clients right from the start. How a local number affects your SEO rankings. What to consider when choosing between an 800 number and a local number. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should

You know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google’s results, and how important ranking in the map pack is for certain types of services. If you’re unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence. Thanks for checking us out, and enjoy the show! Why ranking in both the map pack and SERP is important for driving business. How some types of businesses take greater advantage of map pack ranking than others. Why showing up more frequently is important for your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you.  Thank you for checking us out and enjoy the show! How to identify the right questions for your FAQ. What a bit of easy keyword research can do to help you improve your FAQ. Why knowing the right questions to answer can be really helpful for clients and your business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/adding-faqs-to-your-web-pages-is-an-easy-way-t

In this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website.  Jesse discusses the importance of integrating the keywords in a naturalistic manner, and how to rephrase content on your page to maintain your message while improving your SEO! If you find our show provides value for you or your business, leave us a review!  Thanks for checking us out, and enjoy the show. How to utilize keywords properly. What to look for on your website for ways to better integrate SEO rich text. What tricks to use to include more information on your page to improve its SEO! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

Bob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn’t have a storefront or office space, but instead services an area? Listing your business as a service area business has tremendous advantages, but how do you get verified with Google without publicly listing a residential address? This episode will help you understand how to set up and use a service area business Google My Business profile! Got a question for the team? Let us know! Whether you’re a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know! Thanks for checking us out, and enjoy the show. What You’ll Learn The basics of what being a service area business means. Why some businesses may want to set up as a service area business. How to set up your GMB to hide your physical address. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseo

In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes.  Curious about your own website SEO? Don’t forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what’s working and what could use some help. Thanks for checking us out, and enjoy the show! What You’ll Learn How to utilize a blog section on your website for SEO. Ways to use your blog for SEO that you may not have considered. Why continually creating content is valuable for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts.    Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tips you need to get found online.   Thanks for checking us out, and enjoy the show!   What you’ll learn What factors to account for when identifying keywords to work towards. When to “go where the fight isn’t” and target niche keywords related to your industry. Why keyword research is so vitally important to the process of SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/

Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website’s loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended.   Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put in work to improve your rankings.    Thanks for checking us out, and enjoy the show!   What you’ll learn The importance of page speed as a direct ranking factor for your website. Why mobile view matters when accounting for page speed. What to pay attention to with WebPageTest for SEO purposes. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-webpagetest-to-easily-check-your-web-page-speed-score-for-free/

In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business’s domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners. Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show! What You’ll Learn Where your domain name fits into your overall SEO scheme. When to buy domain names, and when to avoid the expense. If it’s worthwhile to grab handles on social domains for your business as well. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/  

Jesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today! What you’ll learn Why Google Search Console is great for providing actionable insights. How to make sense of the data that Google Search Console gives you. What steps to take to increase clicks on your page! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/  

Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you’re on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you’ve recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize to maintain your online presence properly!   Got a question for the team? Contact us at www.localseotactics.com/questions to submit your q! We’d love to hear from you. Thanks for stopping by, and enjoy the show.   What you’ll learn What is needed for a Google My Business address change. Where to focus your energy and attention to make your changes as smooth as possible. Why it’s important to move quickly on address changes and more. View the show notes, resource links, episode transcript, and watch the video version at

In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses these questions and more. Listen today for great insights that can help your business!   Do you have a question for the team? Visit us at localseotactics.com/questions to leave us a question, and we may answer it on a future show! Thank you for checking us out, and enjoy the show.   What you’ll learn Why you may want multiple tracking numbers to help understand where business is coming from (and why it may not be worth it). How checking reviews on platforms may be a way of tracking where your business is coming from. Wh